There's a lot to be said for the power of spin – especially as it relates to your ratings. But more important than trying to convince others about how well your station just performed in the latest Arbitrend/tron, the chances are good that even the executives within your company will benefit from a brief, timely summary of what happened.
Everyone's very busy, and it's easy to just glance at a 12+ number in the trades – which of course, tells you nothing about what really happened. This is why smart programmers we work with write a quick, but comprehensive email to their staffs (and to everyone in the chain) just an hour or so after each monthly or quarterly set of numbers is released. It's a great service to everyone who works at/with their stations, and it gives them a chance to offer a smart explanation about what happened, and what to look forward to down the road.
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