Here's another fun example of integrating fans into the action. It's costing the Mets nothing, it showcases their next big star, and it's something that thousands of baseball fans will likely take a shot at. If your station is still running away from Consumer Generated Marketing, think about the many ways that big league consumer products and companies are skipping right over their agencies and going right to the folks that count – loyal fans.
- I've Got A “Crush” On You - May 10, 2024
- They Love Radio (But They Don't Love US) - May 9, 2024
- What Is “Audience Development” Anyway? - May 8, 2024
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