Yes, you’re reading that number correctly. According to Agence France-Presse, one billion people have Internet access worldwide, and of them, a quarter has broadband connections.
This only reinforces the notion that with all these Internet surfers, all those iPods being sold, and everyone checking sports scores and stock prices on their cell phones, how can "old media" possibly compete for a big slice of the pie?
On the evening where "American Idol" crowned its champion on Fox, and "Lost" ended its season on ABC, the two shows combined for nearly 57,000,000 viewers in the 9 p.m. hour. Now granted, these were two very big, special event shows – not a routine evening of television. But this type of phenomenon underscores the reality that even traditional media can win lots of eyeballs with the right content. (And meanwhile, some stations refuse to talk about "Idol" because it’s not cool.)
This should also remind us in radio that we have the access and the cume. If we can do a better job of creating special programs and events around our morning shows, our music, and other personalities, there’s always that potential to score big numbers.
Imagine a morning show saving up its greatest bits for the last Friday before they head out for vacation at the end of the spring book. Or even putting on that special weekend that (hopefully) creates must-hear radio. Give The Eagle in Sacramento some credit for doing just that over Memorial Day Weekend, when they presented "Woodsquawk," an entire fantasy concert extravaganza, built around live performances.
A lot of work? Yes? But we have to do more than talk about content. We indeed have to provide it.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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