Clear Channel continues to focus on the C-word – CONTENT. For the first time in recent memory, there’s news and even some buzz about the celebrity signing of Whoopi Goldberg for syndicated mornings. The chances are good that on her first morning this summer, she’ll be talking to more women than she could possibly reach via satellite radio.
This isn’t just the signing of a big name for terrestrial radio, but it’s an indicator that not every star is headed for Sirius or XM. In fact, Goldberg was quoted as saying her goal is to move female viewers away from TELEVISION, the medium that has more audience than satellite radio in mornings. Big thinking is always smart.
Who’s next?
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Attention Morning Radio DJs: Troy Aikman Is A Prep Monster - October 10, 2024
- U Can Touch This - October 9, 2024
- “Hear The New Music First On The Q(VC)!” - October 8, 2024
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