In the latest marriage of Classic Rock and digital technology, Verizon and Led Zeppelin are now offering wallpapers, ringtones, and full-song downloads of the band’s catalog.
Check out this quote from the director of digital music at Verizon Wireless, Ed Ruth: "Verizon Wireless is proud to be the exclusive over-the-air retailer of digital downloads from Led Zeppelin. We are thrilled to deliver this anxiously-awaited catalog to existing Led Zeppelin fans, while also helping a whole new generation to discover this classic rock for the very first time. All of this on the one device people never leave home without — their mobile phones."
In Jacobs Media’s Tech Poll 3, conducted earlier this year, we learned that downloading ringtones and wallpaper are popular mobile phone activities – yet another way to monetize these versatile devices:
We saw it up close and personal in "The Bedroom Project" – cell phones aren’t just cool gadgets; they are fashion statements. And now Classic Rock continues to extend its influence to its original fan base, as well as younger Zep fanatics, too.
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