In the latest marriage of Classic Rock and digital technology, Verizon and Led Zeppelin are now offering wallpapers, ringtones, and full-song downloads of the band’s catalog.
Check out this quote from the director of digital music at Verizon Wireless, Ed Ruth: "Verizon Wireless is proud to be the exclusive over-the-air retailer of digital downloads from Led Zeppelin. We are thrilled to deliver this anxiously-awaited catalog to existing Led Zeppelin fans, while also helping a whole new generation to discover this classic rock for the very first time. All of this on the one device people never leave home without — their mobile phones."
In Jacobs Media’s Tech Poll 3, conducted earlier this year, we learned that downloading ringtones and wallpaper are popular mobile phone activities – yet another way to monetize these versatile devices:
We saw it up close and personal in "The Bedroom Project" – cell phones aren’t just cool gadgets; they are fashion statements. And now Classic Rock continues to extend its influence to its original fan base, as well as younger Zep fanatics, too.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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