Why do people use iPods?
When and where are the best environments?
And how can radio compete with these little music boxes?
We’re going to address this issues in an upcoming web poll. But I can tell you from several different L.A.B. groups I’ve conducted over the past several weeks that the #1 most mentioned place is the gym – while working out. Makes sense, when you consider that on a treadmill or while running, you want that perfect mix of music to keep you motivated. Hopefully, as the newness of owning an iPod wears off a bit, these more isolated listening situations will become more common.
Maybe we can also hope that our listeners aren’t all that committed to staying in great shape.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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I don’t get to the gym, but have been using mine while skiing. And I notice a lot of kids doing the same… Thankfully, other than me, old white guys with iPods doesn’t seem to be an issue on the slopes.