We are thrilled to hear that so many stations / companies are actively pursuing streaming their audio signals on their web sites. This is long overdue, and we at Jacobs have been pushing this hard for some time now. Local radio needs to get in this game… yesterday. We have the familiar brands and the local content to be more relevant than anything that AOL or MSN can offer.
One caution to companies and stations that are rapidly moving in the streaming direction – purchase high-quality streaming. A stream that is erratic, is constantly buffering, or just doesn't sound up to par will do you no good – and perhaps do you much harm.
As consumers are upgrading the speakers attached to their laptops or PCs (or they just use decent headphones or ear buds), they'll instantly hear the difference between your stream and what they can hear everywhere else. Invest in quality, in the way that you do with your broadcast audio, so that you'll be competitive with AOL/Netscape Radio, MusicMatch, Shoutcast, and all the other Internet radio sites that are available.