We are thrilled to hear that so many stations / companies are actively pursuing streaming their audio signals on their web sites. This is long overdue, and we at Jacobs have been pushing this hard for some time now. Local radio needs to get in this game… yesterday. We have the familiar brands and the local content to be more relevant than anything that AOL or MSN can offer.
One caution to companies and stations that are rapidly moving in the streaming direction – purchase high-quality streaming. A stream that is erratic, is constantly buffering, or just doesn’t sound up to par will do you no good – and perhaps do you much harm.
As consumers are upgrading the speakers attached to their laptops or PCs (or they just use decent headphones or ear buds), they’ll instantly hear the difference between your stream and what they can hear everywhere else. Invest in quality, in the way that you do with your broadcast audio, so that you’ll be competitive with AOL/Netscape Radio, MusicMatch, Shoutcast, and all the other Internet radio sites that are available.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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