Funny thing happening with New York Mets fans. Every time the team travels on the road to Philadelphia, Met devotees stand in line at Citizens Bank Park to participate in a promotion that Philly fans are tired of. (Of course, if you know Philly fans, they hate everything – including themselves. But that’s for another blog.)
What’s the big deal? For $10, Mets fans wait for a turn in a studio called “Broadcast Dream” to provide the play-by-play for a half-inning of the game. They walk out with a CD of their performance, feeling like they just participated in something very special and exclusive.
We have that same ability – to pull back the curtain, and let listeners be a star for an hour. There is a myriad of promotional possibilities here (and you can bet that a Jacobs Media promotional advisory is in the works), but this falls under that heading of letting listeners go behind-the-scenes at your station to do something that most would covet, but few have had the chance to experience.
Where there’s a vacant production studio in the station, there’s a chance to let core listeners fulfill their dreams of being a DJ on your station for an hour, playing their favorite songs with all your production drops available to them. Wonder if they’ll want to include some commercials just to make it sound more real.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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I can recall listening to Milwaukee AOR radio back in the 70s…either WQFM or WLPX (both since gone) and hearing a listener-hosted program titled something along the lines of “hey mom, I’m on WLPX”.
Perhaps some of the best ideas can be recycling old ones that have been rested.
WLUP (The Loop) in Chicago did this during their hey day. (The Lee Abrahms/Disco Demolition Days) They called it something like be a “Chicago Star”. The broadcasts from what I gather were very uneventful. While the guest talent got to pick their own titles…which were pretty mainstream (maybe they had a strict pick list)..the “talent” was college radio at best.
The show aired around 9pm on a Sunday, I’m sure it was taped the week prior.