At Lincoln Financial Media's FM 94/9 in San Diego, they proudly say, "It's about the music." But when over 300,000 people have been evacuated and everyone else in the county is "on standby," it's about vital information.
So when the local public radio station that has a big reputation for news coverage had their transmitter go up in flames, FM 94/9 Program Director Garett Michaels and VP/General Manager Darrel Goodin acted quickly to air KPBS' continuous coverage. As DJ Tommy Hough explained before throwing the switch on Tuesday morning at 8:30, the decision was simple: "We have a signal. They have a great local news team but no signal. It's in everyone's best interest to hand over our airwaves to KPBS."
If you got into this business to make a difference, know that you do, every day. Sometimes it's by playing a favorite song or making people laugh. And sometimes it's by doing what's least expected but most needed. Congratulations to FM 94/9 and KPBS for their unprecedented cooperation.
- In Search Of: The “Best In Class” Advertising Model - May 17, 2022
- W.W.D.D.S. – What Would Don Draper Say (About Radio)? - May 16, 2022
- As We Bid A Fond Farewell To The iPod - May 13, 2022