Some people don’t understand what NeoRadio is all about. It’s not a format – it’s a way of interfacing with customers – or in radio’s case, our audiences. This “listeners first” philosophy is the cornerstone of NeoRadio.
That’s why it’s important to realize that Neo thinking goes beyond soliciting listener input on programming issues. Our Dave Beasing has discovered an interesting off-shoot – using Neo as a way to harness listener input for web site development. As Dave puts it, “With a generation of very active online folks, they may be even more vocal about their preferences in new technologies like the web. For example, rather than just show a new website homepage design to people around the station (and to us), management may want to put a prototype online for listeners to actually participate in the design process.”
Sound farfetched? AccuWeather.com is doing just that with a “Redesign Blog” that asks for feedback about design pages they’ve developed. “The Redesign Blog” gives AccuWeather.com visitors a unique opportunity to help us design a better web site,” says Jim Candor, AccuWeather.com Senior Vice President of New Media. “Our audience is invited to participate in the design process so that we can build the site that best suits their needs, and they are also offered insight on how and why web pages are put together.”
Be sure to check out AccuWeather’s “Redesign Blog“. How can your frequent web visitors help you make your site more useful? We’re now asking ourselves that question at Jacobs Media. Click the “Comments” button below to give your feedback.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- The Hazards Of Duke - April 11, 2025
- Simply Unpredictable - April 10, 2025
- Flush ‘Em Or Fix ‘Em?What Should Radio Do About Its Aging Brands? - April 9, 2025
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