Or capturing the vibe. Or breaking your station out of that "every day's the same day" mold.
Pepsi did it with this spot – "My Generation" – which resonates with Classic Rockers, and with people of every generation. The Pepsi logo looks awfully reminiscent of Obama's, too. But the bottom line is that during a key moment when America stopped to observe something momentous in its history, Pepsi reflected it with this spot.
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