ESPN’s "SportsCenter" has announced it will visit all 50 states in 50 days starting at Fenway Park on July 17. For Jacobs Media clients this promotion will sound familiar. We have utilized the "30 Bars in 30 Days" to kick off personalities at Rock stations around the country. It works because it’s intensely retail, allowing a new jock to meet lots of listeners. And the handle is very memorable, thus branding a fledgling new DJ very quickly.
It’s going to cost ESPN $3-5 million bucks, but of course, Anheuser-Busch has already committed. This is a great chance for the sports network to make a statement about America, meet tons of viewers/fans, and make some noise in a new and creative way for television. We know that Retail Radio works, so there’s no reason why Retail Television won’t have the same effect.
And when asked whether "50 States in 50 Days" will drive the ratings, senior VP Norby Wiliamson responded, "Absolutely."
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- In 2024, The Forecast Calls For Pain - December 23, 2024
- Old Man, Take A Look At My Ratings - December 20, 2024
- In The World Of On-Demand Audio, How Do We Define Success? - December 19, 2024
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