On the front page of this morning’s New York Times is an article about satellite radio. The twist is that it addresses the issue that broadcast radio has begun to respond to the challenge. The article cites reduced commercial loads, expanded playlists, and the notion that commercial radio will always be a hugely successful business.
Coupled with that is Saga’s Ed Christian stance against carrying syndicated programming that has gone over to the satellite companies on his stations. At our Summit last year, our “How Comes” list kicked off with the question, “When is commercial radio going to stop carrying satellite radio advertising?” If broadcast radio is going to get serious about improving itself and fighting back, this could be an interesting battle.
Click Here to read the NYT.com story (free subscription required):
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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