That’s the title of the cover story of Sunday’s New York Times Magazine – Our Ratings, Ourselves. It’s a great piece about PPM, and Arbitron and Nielsen’s joint efforts to change how audience habits are measured. If you’re looking for a great piece that explains the confluence of new technology and media consumption, this is a great read. One of the big quotes: "The coming generation is accustomed to the idea of watching or listening to anything on any device that’s nearby. The endless tinkering of Arbitron is creating something to measure any piece of media, whatever form it takes." And as Bob Luff, the chief technology officer for Nielsen predicts, "Television and media will change more in the next 3 or 5 years than it’s changed in the past 50." Buckle up.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- I Read The (Local) News Today, Oh Boy! - April 15, 2025
- Radio, Now What? - April 14, 2025
- The Hazards Of Duke - April 11, 2025
Leave a Reply