On my desk this afternoon is a copy of a neat little book (actually it’s the "advance uncorrected proof") called "The Big Moo." It was sent to me by our good friends, Ben McConnell and Jackie Huba (authors of "Customer Evangelism"). Edited by Seth Godin, it’s a compilation of articles and stories by some of the smartest marketing brains on the planet – Godin, Mark Cuban, Tom Peters, Guy Kawasaki, Malcolm Gladwell, and of course, Ben and Jackie.
The subtitle of the book is "Stop Trying to Be Perfect and Start Being Remarkable," and after reading just a few of the vignettes, they are entertaining and thought-provoking. And none of the articles is credited to any authors. Readers just have to enjoy them, and if they like, imagine who wrote what.
All the proceeds go to charity, they are very inexpensive, and you can copy as many pages as you like and send to friends, co-workers, etc. I will be quoting many articles in the coming days and weeks. Already, the book fits the bill – it’s very purple. And it sure got my attention.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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