In a very Public Radio way, Radiohead is going to sell its new album, In Rainbows, by letting consumers set the price they're comfortable paying. They can set their own price – or pay nothing – in order to access the music.
And of course, that has similarities to the Public Radio model. Listeners can choose to support their local station with a check – or they can simply opt to enjoy the programming without paying a dime.
Of course, Radiohead is going to do it without those annoying pledge drives.
As the music industry searches for a new revenue model, this one will be worth watching.
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Jon McGann says
Don’t forget…NPR can charge nothing because your tax dollars give them the free ride. Radiohead will have to go it alone w/o your tax dollars hard at work. Should be interesting and kudos to Radiohead.