In a very Public Radio way, Radiohead is going to sell its new album, In Rainbows, by letting consumers set the price they’re comfortable paying. They can set their own price – or pay nothing – in order to access the music.
And of course, that has similarities to the Public Radio model. Listeners can choose to support their local station with a check – or they can simply opt to enjoy the programming without paying a dime.
Of course, Radiohead is going to do it without those annoying pledge drives.
As the music industry searches for a new revenue model, this one will be worth watching.
- When The Father Of Classic Rock Interviewed The Professor Of Rock - July 17, 2024
- Rock N’ Roll – By The Numbers - July 16, 2024
- In 2024, What Is Radio’s Job To Do? - July 15, 2024
Don’t forget…NPR can charge nothing because your tax dollars give them the free ride. Radiohead will have to go it alone w/o your tax dollars hard at work. Should be interesting and kudos to Radiohead.