Paul and I met with a guy here in Detroit the other day that got us thinking about radio station displays. His name is Rick Portwood and he’s the President of a company called Display Group (www.displaygroup.com). They are one of the Midwest’s biggest display companies, specializing in conventions, meetings, social events, etc. We’re in the process of upgrading our “look” for June’s Jacobs Media Summit in Cleveland.
It’s like walking through the sets of Willie Wonka – incredible props ranging from 7 foot Oscar statuettes to palm trees to Eiffel Tower replicas. And it got us thinking about how radio stations look when they go out in public. Some stations put a great deal into their appearances at even the smallest events – and it makes a statement. Others set up a card table with cheesy banners – and that makes a statement, too.
We’re looking forward to working with Rick and we’ll be speaking with him about economical ways stations can upgrade their looks when we do what we do best – interact with listeners and advertisers.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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