Paul and I met with a guy here in Detroit the other day that got us thinking about radio station displays. His name is Rick Portwood and he's the President of a company called Display Group (www.displaygroup.com). They are one of the Midwest's biggest display companies, specializing in conventions, meetings, social events, etc. We're in the process of upgrading our “look” for June's Jacobs Media Summit in Cleveland.
It's like walking through the sets of Willie Wonka – incredible props ranging from 7 foot Oscar statuettes to palm trees to Eiffel Tower replicas. And it got us thinking about how radio stations look when they go out in public. Some stations put a great deal into their appearances at even the smallest events – and it makes a statement. Others set up a card table with cheesy banners – and that makes a statement, too.
We're looking forward to working with Rick and we'll be speaking with him about economical ways stations can upgrade their looks when we do what we do best – interact with listeners and advertisers.
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