Did you notice something a bit different during the waning days of 2022?
My sense is there was less predicting going on in the media – and even in our cloistered world of broadcast radio. In years past, it used to be quaint, entertaining, and even fun to try to foretell what would transpire in the new year. Famous “seers” like Jeane Dixon were asked to look into their crystal balls to predict the future – in world and international news, in sports, and in the celebrity community.
Somehow, political polarization, regular shootings, a global pandemic, economic uncertainty, and one climate disaster after another doesn't make prognosticating the future a lighthearted affair. In fact, it's downright precarious to go on the record to forecast the future because it's been so…unpredictable.
And so it seems in broadcast radio. Maybe I missed an email or two, but I don't recall our trade publications soliciting “industry experts” to put on their swami turbans to make their calls about what's in store for Radioville in 2023. From time to time, I've been one of those so-called “gurus,” along with folks like Mike McVay, Lori Lewis, Pierre Bouvard, and especially futurist James Cridland. Fortunately, no one went back to determine whether any of us ever got anything right!
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But not this year. No one wants to touch the future. It could be toxic. Or shocking. And certainly, difficult to see around the dark corners of our crazy world, not to mention what may or may not transpire over the next 12 months in radio.
So to kick off this new year and an odd vacation day for most of us, let's try something a little different. Instead of asking the “usual suspects” for their prognostications about radio, media, and content creation, I'm asking YOU.
What will be trending in the new year in radio? Who will emerge as the big players in the next 12 months? Will the FCC once again be a player? Will there be sales, mergers, and other business news?
Use the space below labeled “comments,” or head to my social pages on Facebook, LinkedIn, or (gasp!) Twitter to leave your best look behind the curtain. The best, most accurate prediction will receive a brand new “Magic 8-Ball,” a gift you may get a lot of use out of in 2023.
- Please leave the anger, the politics, and personal attacks at the door. Please don't put me in the position of playing Elon Musk, and having to delete comments.
- Have the courage of your convictions: and use your real name.
It will be interesting to see how you do, because unlike some other publishers, I'm going to hold onto your predictions and look back on them in late 2023.
Were you right? Were you wrong? Were you bold? Did you play it safe?
And of course, to truly get a glimpse of “what's next?” Paul and I fly to Vegas tomorrow morning for our annual journey to CES. This year's conference promises to be a bounce-back event, with well more than 100,000 attendees. Many of this year's exhibitors are first-timers to CES, so we'll have a lot of “future” to see, hear, and experience.
Look for our reports, commentary, and observations in Inside Radio, starting tomorrrow.
And meantime, good luck with your prognosticating.