How great is the chasm that separates how satellite and terrestrial radio do business and are measured by Wall Street? Consider the following facts from a recent Mediaweek article:
Fact: Sirius signs Sex And The City author Candace Bushnell for weekly talk show.
Fact: XM signs Oprah Winfrey for $55 million to program a channel, and other services.
Fact: Sirius will spend $240 million this year on program content.
Fact: $16 million of Sirius' programming budget pays for content from Cosmopolitan, Playboy, Blue Collar Comedy, Fox New/Fox Talk, and Court TV deals.
Fact: Sirius' NASCAR deal will add $22 million in programming costs for '07.
Meanwhile, terrestrial stations are cutting budgets, paring back marketing, seeking staff cuts and consolidation, or not having enough resources to stream their audio on the Internet.
Somewhere in the conference rooms of the financial firms, there has to be a middle ground.