Descript has introduced new audio editing software that removes a lot of the skill required. Will it change the audio production game?
Read MoreEvery week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Here’s an Example of a Very Well Designed Broadcasting Website
The Broadcasters Foundation of America not only has an important mission, they also have a solid website. Radio stations can learn from it.
Read MoreHow to Add a Multi-Button Menu to Your Radio Station’s Instagram Profile
Don’t limit your radio station to a single call to action in its Instagram bio. A multi-button link can improve the value of this social network.
Read MoreStart Your Podcast With These Two Questions
Too often, podcasters launch shows to address their own desires, when they ought to consider those of the audience.
Read MoreAir Talent Says They Don’t Have Enough Time to Podcast. It’s Hard to Think of a Better Use of Their Skills.
Nearly half of all radio on-air talent say that they dont have enough time to do a podcast. But it’s hard to think of a better use of their skills.
Read MoreHow Radio Broadcasters Can Reduce Stress When They Have Too Much to Do
Nearly six in ten radio DJ report having job stress. What can be done about it? The “Getting Things Done” system worked for me.
Read MoreWho’s Inspiring the Next Generation of On-Air Talent? It Depends on Whether You Podcast or Broadcast.
We recently revealed which broadcasters inspired the most radio DJs. But if we asked podcasters the same question, the answers would be different.
Read More5 Takeaways from Podcast Movement 2019
In case you missed it, here’s what we saw at Podcast Movement in 2019 in Orlando — and what it means for radio broadcasters.
Read MoreToday, We’re Introducing Podcasters to the Power of Qualitative Research
Today at the Podcast Movement conference, we’re showing something that is familiar to other media pros, but still unknown in this industry: the focus group.
Read MoreHow To See If Other Radio Stations In Your Market Are Running Facebook Ads
Facebook Ad Library is a feature designed to offer transparency for its political ads, but you can also use it for competitor research.
Read MoreA Plain English Guide to Our Broadcasters Meet Podcasters Track at Podcast Movement
We’ve posted the schedule for our track at Podcast Movement, but what is each session really about and which ones are most relevant for you?
Read More4 Ideas for Evergreen Content for Radio Stations
Radio station’s tend to focus on creating timely content, but creating a few pieces of content that have long shelf lives can attract a steady audience.
Read MoreFor Radio, Should Podcast Production Happen at the Corporate or Station Level?
Should radio broadcasters focus on producing podcasts at the corporate level, the individual station level, or both? Here are some factors to consider when developing a podcast strategy.
Read MorePodcasts Do Best When They Focus on Niches. Should Podcast Networks, Too?
Many startups are on a quest to become “the Netflix of podcasts.” Is offering a wide variety of premium content with high-priced talent really the right model?
Read MoreHow Radio Stations Embraced the #BottleCapChallenge
From time to time, pop culture phenomenons sweep across the internet. The #BottleCapChallenge is the latest. Did radio stations seize the moment?
Read MoreRadio DJs Get Feedback, Podcasters Don’t. Will That Change?
While radio’s on-air talent is airchecked less, podcasters are likely to get more feedback in the coming years. What does that mean for these industries?
Read MoreFor Many Radio Stations, the Digital Hurdles Are Human, Not Technical
Many digital directors at radio stations are frustrated because they can’t get buy-in from their DJs. The results of our Air Talent Questionnaire show why.
Read MoreIs Radio’s History Vulnerable?: Why Digital Archiving Should Be a Priority
We’re just now learning the full extent of the music history lost in the Universal fire. Are radio stations also vulnerable to losing their archives?
Read MoreUnderstanding the Strategy Behind an “Extra Hour of the Morning Show” Podcast
A “more morning show” podcast can deepen relationships with existing listeners, but it’s unlikely to attract new ones. Here’s why.
Read MoreHow to Create Animated Videos from Your Radio Station’s Blogposts with the Ripl App
The Ripl mobile app is one of my favorite ways to create short animated videos that are perfect for sharing on social media.
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