When potential clients want to know more about radio advertising, they turn to the internet for answers. Your station needs to meet them there.Read More
Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
The internet has changed the way companies make decisions about where to spend their advertising dollars. Your radio station needs to adapt.Read More
You can use a Content Marketing strategy on the web to generate more sales leads for your radio station. Here’s how.Read More
Here’s how you can use Google Analytics to measure the success of your radio station website’s performance.Read More
To set up your radio station website to execute a Content Marketing strategy, start by selecting a content management system and compiling a master password list.Read More
Apple has introduced Apple Music featuring an online radio station called Beats 1. Here are our first impressions.Read More
Seth Resler, the Digital Dot Connector at Jacobs Media Strategies, helps broadcasters with their online strategies.Read More