In spite of many attractive, glitzy perks, tech companies struggle to hold onto their employees. In fact, a new study shows surprisingly low job retention levels at some of the most respected companies in the world. The radio business, on the other hand, is more likely to offer a more stable environment – a decided plus in the war to recruit top talent. For radio to survive and thrive, it has to attract top-shelf talent. Today’s post explores thoughts on that subject.
Read MoreA Dozen Ways Radio Can Whistle Past The Graveyard
Last year saw a lot of big companies and major brands raise the white flag, declare bankruptcy, and close their doors. As we enter a new year, it’s a great time for radio operators and station employees of all stripes to take stock and ensure their success in the new year. Here are a dozen places to start making that happen.
Read MoreChris Peterson: 5 Podcasting Predictions
It’s our final installment of “Best of JacoBLOG for 2017 – and a good one. Last summer, iHeart’s podcasting guru, Chris Peterson gave us 5 big predictions for on-demand audio for the remainder of the year – and into 2018. As more and more radio broadcasters try to get their arms around the space, Chris’ look at podcasting is essential reading.
Read MoreHow Amazon Is Redefining Radio’s Retail Sales Business
“Best of JacoBLOG” rolls on with a serious think piece about the state of radio sales as ecommerce changes the retail landscape. Guest blogger Paul Jacobs penned this post last May, but in light of explosive online sales this holiday season, it has even more resonance for the radio business today.
Read More6 Pieces of Bad Advice We Give Air Talent
Our holiday edition of “Best of JacoBLOG” marches on with one of our most talked-about posts of the year – “6 Pieces of Bad Advice We Give Air Talent.” It stimulated a big response from not just DJs, but also managers and programmers. It’s a little food of thought as we wind 2017 down.
Read More…And An ‘Appy New Year
As predicted, the expected sales explosion of smartphones and smart speakers this holiday season signalled strong download activity for both apps and “skills.”
Read MoreThe Good NEW Days Of Radio
It’s the best of JacoBLOG, and a popular post from this past fall – The Good NEW Days of Radio. While some lament the “good old days” of the business, we collaborate with an Australian educator to make the point that NOW may be the best time to be in the radio industry.
Read MoreBest of JacoBLOG: Do You Have the Radio Dream?
It’s the Best of JacoBLOG as we wind down 2017. And our first post is one that involves neurology, posing this question: How do you explain the fact that so many people in radio who have been on the air keep having the same dream – the “Dead Air Dream” – you know, the one where the record (or CD) runs out. How about you?
Read More4 Lessons Radio Can Learn From Shopping Malls
Ecommerce is exploding and will hit records this year. Meanwhile, the traditional shopping experience – going to the mall – is under pressure to pivot, adapt, and innovate. Here are 4 ways malls are reinventing and reimagining the shopping experience. And they’re directly applicable to radio’s challenge to adapt and thrive in a fast-changing digital media environment.
Read MoreIt’s Beginning To Look A Lot Like AleXMas
The holiday season is in full gear, and as our app research has shown the past several years, downloads sharply rise as consumers open up their gifts and fire up their gadgets. The expected rush of smart speaker sales – especially the Amazon Echo – means gift recipients will be learning Alexa commands – the perfect time for radio to step up its promotional presence of these devices.
Read MoreRadio’s Mission: Protect The Mother Ship
It’s truly a legacy media conundrum: how to protect the franchise – the “mother ship” – while ensuring the brand has a successful future with new and younger audiences in mind. For inspiration and answers, we turn to the new “Star Wars” movie where flat is most definitely not the new up.
Read MoreApple’s New Podcast Analytics: First Impressions
Many have said podcasting won’t take off until there are reliable, standard metrics so seller and buyers can do business together. Late last week, Apple introduced its long-awaited Podcast Analytics, giving podcasters insights into their shows. Guest blogger and podcaster, Seth Resler, chimes in with some observant first impressions.
Read MoreDo Podcasts Have a “Discoverability Problem?”
An oft-repeated frustration in the world of podcasting is about discoverability – the difficulty of finding the best content out there. Seth Resler queried an all-star cast of podcasters and smart people in the field – and it turned into a conversation about podcasting itself – specifically, why more people aren’t listening to podcasts in the first place. This is a must-read for companies and executives looking to add podcasting to their content repertoires.
Read More5 Perfect Holiday Gifts For DJs (And 5 Not-So-Good Ones)
Some people on your Christmas or Hanukkah lists are easy to shop for. And then there’s your airstaff. In today’s blog post, our hard-working research team has come up with 5 perfect, proven gifts for the DJ who should receive your thanks and gratitude this season. And to make sure you don’t screw this up, we also made a list of 5 things NOT to buy your fave jock. And we checked it twice. Happy shopping.
Read MoreNielsen: The Good, The Bad, & The Truth
A new report from Nielsen reveals critical data about radio – P1 listening time, how the full-time employed use radio, and away-from-home listening – that can help both programmers and sales managers with their 2018 planning and budgeting. But did anyone read it?
Read More3 Techie Tales
New technology knows no bounds, and today’s post highlights three new potential tech trends – some of which may surprise you. “The next big thing” doesn’t always come from Amazon, Google, and Apple. In fact, it may come from the unlikeliest of places.
Read MoreRadio’s Big Opportunity With Evergreen Content
Broadcast radio – especially commercial stations – has struggled in the podcasting era. But a look at the most popular podcasts reveals radio stations and shows have a huge on-demand opportunity by deftly managing, producing, and marketing already existing “evergreen content.” For companies trying to get their arms around podcasting, here are some great examples of where it’s working.
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5 Ways Radio Air Talent Can Build Better Brands
Today’s “Guest List” feature is from a guy who may be one of radio’s biggest promoters. Scott Westerman and I met way back when at Michigan State’s campus radio network, and we’ve been friends ever since. Scott has had a fabulously successful career that has spanned radio and the cable TV industry. But RF is in his heart. Today, he offers a primer to radio air talent how they can up their games and help build their brands. Tack it up in the air studio.
Read More“Chevy, I’ll have a half dozen glazed donuts and an oil change”
The auto companies are innovating, and radio should be taking notes. A new embedded dashboard app from General Motors allows consumers to directly purchase goods and services from the driver’s seat – a potentially powerful new tool for advertisers. But the radio industry has some solid options of its own that could improve response and results in its #1 listening location. Today’s post discussed how this could work.
Read MorePodcasting: Glass Half Empty Or Half Full?
Podcasting is a growing platform, but sometimes it takes a powerful catalyst to unleash the power of a platform. Enter Oprah, who along with partner Midroll, is killing it in the podcast space. Oprah’s “success formula” is something that everyone in radio intuitively knows. Today’s post breaks down how broadcasters can cash in on podcasting.
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