It’s that time of year again – where we kick back, get some last-minute shopping done, and review more than 200 blog posts from the past year. We look at the data – specifically, page views – but we also check to find blogs that generated comments from a wide variety of readers. And then there’s the subjective part – did we simply like the post and does it represent the overall flavor and vibe of the blog?
Today’s post qualifies on all fronts. It was widely read and discussed. And we like it because it tapped into neurological quarters we don’t claim to understand, but nevertheless find fascinating. This post ran back in March, and also blew up on Facebook and Twitter. No one can claim we’re asleep at the switch.
We’ll be republishing a number of the “Best of” blog posts all next week, before returning January 2nd with fresh content for your reading pleasure as we kick off 2018. – F.J.
Strange, isn’t it? If you’ve worked on the air in radio for apparently any length of time, you may be experiencing something that can only be described as a surreal, communal, shared experience.
Like the school dream. Most of us have probably had that dream – or nightmare. It is somehow finals week or the day of a big test, and in our dream, we don’t remember having ever gone to class. I’ve talked to many people who’ve had this dream, or a variant, so it seems to affect pretty much anyone who’s ever gone to school. (Do kids who are home schooled have it, too?)
As a former smoker, I’ve also had “the cigarette dream.” That one’s crazy because even if you haven’t smoked in decades, it can sneak up on you. In the dream, you think you’ve started smoking again. Crazy, right?
But then there’s “the radio dream,” something I was reminded of yesterday after reading this Kelly Hammer post on Facebook:
So, in Kelly’s case, it’s an on-air CD or a cart that’s running down, and you can’t find the elusive one you’re supposed to play next. There’s a rack of shelves of CDs nearby, but you somehow can’t get your gears moving to retrieve it. And all the while, the dream clock is ticking, and you’re fighting against the perils of DEAD AIR.
In my version of this dream, there’s floor to ceiling albums against the back wall of the studio, the record is running down, and I somehow can’t put my hands on the album I want to play next.
I wonder if today’s version of the nightmare is a blue screen on the main computer in the studio. Or is it a mouse that somehow won’t work? Or some kind of software glitch?
The weird thing is that my time as a DJ was limited to campus radio and a few odd shifts here and there, filling in for my airstaff. And yet, I have “the dream” every couple of years or so.
Based on Kelly’s post and anecdotal conversations with radio people, I’m betting that many of you do, too. And if that’s the case, can we surmise that anyone who’s been on the air at a music station for any length of time has had “the dream?” And maybe it keeps recurring for all of us in some form of weird dream rotation (hopefully, it’s not a “power”).
And that would also mean that Bob Pittman has “the dream.” And Scott Shannon, And Jarl Mohn. Whether you’re a corporate exec in New York or a weekender in Anchorage, chances are the one thing we all have in common in radio is “the dream.” It’s a strange and unusual bond to be sure, but I’m thinking it’s shared by thousands of former and current radio people.
They say that radio isn’t brain surgery. But it would probably require the expertise of a neurologist to explain this phenomenon – how an entire group of people in the same industry can have virtually the same nocturnal dream experience. Then again, I wonder what dream brain surgeons share. It’s very likely a lot scarier than that Bob Seger record running out.
To see how pervasive this is, leave a comment below with your version of “the dream” or acknowledge you have it. I’ve also posted “the dream” on my Facebook page as well as Twitter, so you can post a comment there as well.
Thanks for the reminder, Kelly.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,000 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.