Front cover of a recent Business Week – “Blogs Will Change Your Business” (free registration required). Starting out their cover story with the quote, “You can’t afford to miss this wave,” they do a great job describing and fleshing out why blogs are so important to businesses.
That’s what I’m finding after writing jacoBLOG over the past few months. Tim Davis didn’t exactly drag me kicking and screaming in the blogosphere, but I wasn’t very bullish either. Now that our blog has been up and running, I’m becoming a believer. Our blog has garnered great response, lots of visitation, and a chance for us to candidly comment on radio related issues on an everyday basis.
Our business is changing rapidly, and the blog gives us a chance to provide some commentary and perspective on what’s going on out there. We’re trying not to pontificate, nor come off as geniuses who have all the answers. Because we don’t. But if we can provide a daily view of industry issues, concerns, and victories, we’re hopefully on the right track. Check out the article in Business Week, read our blog, and continue to let us know how we’re doing.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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