The Jacobs Media Blog

Media marketing has gotten exponentially more complicated in recent years, leaving advertisers in a quandary about the best way to go. That puts pressure on radio sellers to create the best solutions from their growing arsenal of digital assets. This week, Gordon Borrell released an explosive new study about media advertising. Today’s blog post breaks it down, providing a fresh look at the state of radio revenue.

More and more, producers are seeking out celebrities willing and able to do podcasts. On the local stations level, radio broadcasters have a chance to deploy their homegrown, local celebrities for podcast talent. But if that’s going to happen, programmers, managers, and talent will have to overcome historical barriers. Can local radio succeed in the podcasting game? That’s the topic of today’s blog post.

There’s never been more news available to consumers on myriad platforms. But for news organizations and media outlets, winning consumer trust is the challenge, especially in this era of so-called “fake news.” Today’s blog post reveals the winner of the Harris EquiTrend news service brand of the year, as well as first-time insights into our brand new Public Radio Techsurvey – our 11th consecutive. How’s that for news?

It’s National Radio Day. Who knew, right? It’s a chance to celebrate, remember, and appreciate this great industry – as it was and as it is today. I’ve pulled some of my favorite radio quotes from a diverse group of celebrities, musicians, and even radio personalities. Do you have a favorite radio quote?

Women on the air have made great strides in the past several years – or have they? Our new AQ2 study shines the light on whether women feel they have the same chances as men to get ahead in the air studio. In today’s post, we highlight a woman who’s “made it,” while we focus on those who are very much engaged in the struggle, and who they count on for support. It should get things going on a summertime Monday morning in radio.

At Podcast Movement, charismatic iHeartPodcast chief Conal Byrne introduced us to a new term – “derivative content” – it’s about how great radio stations and successful podcasts extend their brands into other areas that include merch, event marketing, and fan experiences. And it’s the nexus where broadcasting and podcassting meet.

There’s been no shortage of bad news lately.  From public shootings to trade wars to Jeffrey Epstein, the news has just been awful.  And the more visual it gets, the worse it gets. So, that’s why we should all be thankful than when we turn on the news today, tomorrow, and the next day, here’s […]

As marketing dollars become fewer and farther between for most radio stations, word of mouth is of paramount performance. When your fans talk about you – and recommend your station to others – it’s gold. Today’s post looks at the way brands are measured – the Net Promoter Score – and why it matters. There’s a reason why every major company uses this yardstick, and why you should, too. Do you know your station’s Net Promoter Score?

Podcasting has been a platform for well more than a decade, and yet questions persist about just about everything – measurement, monetization, and even optimal duration. At this year’s Podcast Movement, Jacobs Media’s “Broadcasters Meets Podcasters” track is in search of answers to these questions and others. And today’s blog post sets the stage – the questions that need to be asked and the answers we’re hoping to receive. What questions do YOU have?

There is value to “unplugging” from radio. That’s why most of us take vacations and time off. – especially this time of year. The act of experiencing life – and radio – without technology getting in the way is another endeavor that is so important in our go-go lifestyles. Today’s blog post takes us inside the 31st Morning Show Boot Camp last week in Chicago, with an important reminder about why air talent may be radio’s most important asset as we head into an uncertain future.

What’s the hot new prize that will guarantee a successful radio contest? Don’t look now, but tastes and sensibilities are changing. For insights about the most desirable new prizes, today’s post tracks Millennial tastes. And cash might – in fact – not be king.

The new Corvette C8 is about to break the mold – a new mid-engine design that has car enthusiasts buzzing. But Chevy is determined not to break its brand promise with this reimagined version of one of America’s great sports cars. Heritage radio stations that are decades old are also in need of new innovation and cutting-edge technology . Today’s post is the story of iconic brands dedicated to pushing the limits and keeping it fresh., while staying true to what made them popular in the first place.

Just about every company in the radio industry is facing the challenge of transformation. This year at the Radio Show in Dallas, we’re going to take the challenge head-on – and you can join us. Here’s the story.

Managing air talent get much easier when you get inside their heads. And that’s exactly what we’ve done for the second consecutive year with AQ2, our research study conducted among more than 1,000 U.S. DJs, shows, and hosts on commercial radio stations. The insights in AQ2 are many, but perhaps none is more important than understanding the long-term goals of air talent. Today’s post also showcases the proud recipient of Morning Show Boot Camp’s Kidd Kraddick award. Can you stand the anticipation?