The Jacobs Media Blog

You just can’t keep Classic Rock out of the news, not bad for a music genre that’s more than five decades old, and still going strong. Today’s blog post contains a tripleshot of Classic Rock stories that you may not know about: William Shatner’s newest role as “Mr. Spaceman,” Budweiser’s beery tribute to the Motor City, and the return of the Fab Four to the main stage. Hey, it’s Friday, and the first shot is on me.

Another day and another theory from your friendly consultant about life-changing routines since COVID, and how they’re rocking the world of radio programming and strategy. In today’s blog post, it’s a complete rethink of one of those traditional “radio rules.” Let’s talk about it.

Audience researchers are tasked with measuring the broadcast radio landscape – often excluding the growing list of audio alternatives: streaming channels, satellite radio, podcasts, and others. How can studies be designed to capture the totality of the audio environment in a market, while delivering focused and actionable data to radio broadcasters? I’ve got a thought or two on that one.

It’s hard to fathom, but it’s been 10 years since the passing of tech icon, Steve Jobs. A lot has happened with Apple and with technology since Jobs roamed the Macworld stage. Given his outsized impact on society and technology, what was Jobs’ superpower? Last week, Apple released a short tribute video celebrating the life of their former leader, and it has the surprising answer.

Facebook’s mysterious outage the other day was oddly reminiscent of that queasy feeling you get when your station is inexplicably knocked off the air. And Mark Zuckerberg’s explanation for this epic fail was oddly a lot like what we’ve all heard from station engineers during these crisis moments. There has to be some humor in here somewhere, so today’s blog post is a collective effort by radio veterans who have truly been there. Hold onto those alligator clips and enjoy.

The big media news in Chicagoland media this month is…NEWS. Specifically, local news, and who will own that all-important hill in the nation’s #3 market. The big story about the merger between WBEZ and the Chicago Sun Times should stimulate conversation and discussion among radio broadcasters about “out of the box” thinking, and how it can fundamentally change the state of radio.

Yesterday’s social media outage is an omen – for big companies like Facebook, as well as for the thousands of radio stations that market and sell via social. I hope you find today’s post a a conversation starter.

The rapid rise and even quicker downfall of investor darling, OZY Media, last week serves as a reminder that what you see is often not what you get. For investors and media buyers, broadcast radio may be as unglamorous than ever. But in a media environment increasingly built on hype and celebrity influencers, old school radio is looking pretty good right about now.

A not-so-new, not very cutting edge technology – QR codes – has made a COVIID comeback. From local restaurants to global pay platforms, QR codes are in vogue, thanks to our smartphones and the fact that everyone knows how they work. Could radio benefit from QR code promotions? You betcha.

Apple TV+’s new hit show – “Ted Lasso” – recently swept the Emmy Awards for comedies. But it is more than just a clever sitcom. The show has become “Must See TV” for coaches at all levels and in all sports. And that should include radio programmers, charged with leading their “teams” of personalities, while keeping management happy. Today’s blog post lists 10 lessons radio PDs can learn from the fictional soccer coach to become better managers – and better people.

Social media has been a mainstream marketing tool for nearly two decades, but smart organizations and brands are now channeling their social efforts through their superstar talent. The NFL’s Kansas City Chiefs is a shining example, using their amazing young quarterback, Patrick Mahomes, as their social centerpiece. Today’s post lists the 7 ways your station can use these NFL social hacks to grow your fan base. How many are you already doing? And which ones can you use to build a stronger social playbook?

Every radio station wants to do bigger than life promotions – the ones that people remember for years. That’s the focus of today’s blog post – capturing the vibe of the community with events and moments that will stand the test of time. I think this one passes the test.

  These days, CMOs – Chief Marketing Officers – have a lot to do with strategic marketing and positioning of their companies.  Most are tasked with major responsibilities when it comes to engagement, brand growth, demographics, and multimedia platforms. I get especially interested when I read about marketers charged with turning around or transforming traditional […]

What can radio learn from a newspaper? Plenty, when it’s the Washington Post, a multi-media machine that is now trailblazing with newsletters and on-demand audio content. From optimal length to personality inclusion, the Post’s research and best practices serve as a key indicator for radio programmers and sales managers, whether we’re talking commercial, public, or Christian radio.

In its record-setting 41st season, “Survivor” is America’s longest-running and most successful reality TV show. The show’s host, executive producer, and showrunner, Jeff Probst, is on a mission to keep it fun. That’s a great reminder to all of us in radio – whether you’re running a commercial, public, or Christian station. I will explain in today’s blog.