Our “Best of” second week of our most popular blog posts of 2021 continues today with one of my favorites, too. One of the impacts of the pandemic has been all the retirements that have occurred throughout the radio business, from the corner office to the air studio.
Of course, some of this activity has been due to belt tightening and those dreaded “reductions in force.” But my sense is that more of these exits have been due to folks looking in the mirror, surveying the situation, and deciding to call it quits.
Yes, some of these decisions have most definitely been “age-based.” Careers that endure for 35, 40, or even 50 years are quite unusual in most businesses. In radio, we all have much respect for those who have stuck it out for the better part of half a century.
One such person is Gerry McCracken who left his post this year, announcing his decision last March. His picture at the top of this post speaks volumes. You can see his career in his eyes.
But Gerry's sign-off is eloquent and resonant, not just for those of you thinking of heading for the exits, but for those of you who might be contemplating a radio career, or perhaps wondering why you chose it – or it chose you.
As we move into that retrospective time of the year, obscured by a new COVID variant and the other troubles that weigh us down, I hope you'll find Gerry's words as inspiring and meaningful as I did. – FJ
March 19, 2021
A frequent question I'm asked is whether I would advise a high school kid to pursue a career in radio. There's no easy answer. It's complicated.
How bad do you want it? How hard are you willing to work? Do you have a special talent or skill (or maybe more than one)?
Are you willing to leave it all out on the field? Are you prepared for the joys – and the heartbreak – both of which are likely inevitable?
Like the “Do you really want to bring children into the world at this time?” – question that's been asked for centuries – whether it's a wise move to go into broadcast radio now or pursue a career in biomedicine, logistics, IT, becoming a social media influencer, or investing in Non Fungible Tokens and crypotocurrency…
Well, it's a personal thing.
A radio career ends up meaning something very different to all of us, even though we often share similar experiences.
That's why when I saw Gerry McCracken‘s heartfelt adieu to radio on Facebook the other night, it stopped me.
These days, we're seeing lots of retirements – forced and intentional – a true changing of the guard. But Gerry's career recap sums up so many of the rewarding moments that make for a wonderful, colorful career. I wanted to share them with you.
I'm not sure Gerry and I have met, aside perhaps from a fleeting moment at an R&R Convention or a Cox group meeting. But after reading his post, I feel like I know him, just like I know many of you. And so I hope he doesn't mind that I've designated him “guest blogger” for the day. I can always use a break, and besides, I couldn't have said it any better than he has.
On his embedded post below, just click on the “See more” button to read his entire retrospective.
And the next time a young person asks you about the wisdom of going into the radio business during this crazy time, you might want to respond with a simple two word answer:
Gerry, I wish you well in whatever comes next. Radio will most certainly miss you. – FJ
Take my job…Please
Gig Alert Savanah Georgia
Hey there Radio friends…
I’m hanging up the headphones at the end July….
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