Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.

"It Ain’t The Meat…
…It’s The Motion.” OK, maybe I’m one of the few who remembers that song from Maria Maldaur from the early ’70s. But as the CES is the big story of the week, those lyrics ring true. Of course, the CES is all about the newest gadgets…or is it? The more you talk to key players […]
Read More“It Ain’t The Meat…
…It’s The Motion." OK, maybe I’m one of the few who remembers that song from Maria Maldaur from the early ’70s. But as the CES is the big story of the week, those lyrics ring true. Of course, the CES is all about the newest gadgets…or is it? The more you talk to key players […]
Read MoreLessons From The HD2 Highway
Note from Fred: Today’s posting is a guest entry from RIFF2 Program Director Mark Pennington. It’s a veritable “6-pack” (Hey, we’re in Detroit) of ideas about how radio can better approach the programming and strategic planning that ought to be a part of HD Radio. We have been critical of the lack of content and […]
Read MoreThe Water Cooler
Here is a guest blog from Jacobs Media’s Keith Cunningham, morning show & talent development specialist, with thoughts on generating buzz: What did the home pages for the Drudge Report, CNN, Fox News, Google, AOL, The Huffington Post and virtually every other news source have in common yesterday? If you guessed the Iowa Caucus, you’d […]
Read MoreThe Nerve
We certainly touched a nerve with our blog entry on 12/20 about the new HD Radio campaign. Along with Dave Martin, we expressed the opinion that the new agency spots may not be congruent with what broadcasters expect from the Alliance. In our view, the campaign throws AM/FM Radio under the bus in order to […]
Read MoreMichael Jordan Still Lighting ‘Em Up
Jacobs Media’s Bill Jacobs provides insight on how Nike plans on reaching young male consumers: Even though Michael Jordan hasn’t scored a point in an NBA game since April 16, 2003, he, along with Nike, is still scoring bigtime. As a result of the phenomenal success of Air Jordans starting way back in the mid-’90s, […]
Read MoreHappy New Year!
Happy New Year! The JacoBLOG will return with an update on January 2nd.
Read MoreRest In Peace Paul Yeskel: 7/30/51-12/23/07
Rock music promoter Paul Yeskel passed away a few days ago. I did not know Paul very well, but all of the programmers we work with always spoke highly of him. Long-time Rock programmer Ted Edwards provides us with some nice words about Paul. I got the news about Paul on Sunday like all of […]
Read More233 Million People
Arbitron’s preliminary release from RADAR 95 will make you think. All told, 233 million Americans listen to radio weekly. And 95% of Adults 18-49 with a college degree and a yearly household income of $50,000+ still tune in. So how can a medium with this kind of reach be struggling so mightily? Just asking.
Read MoreOn The Radio
The Onion does it again. You’ve no doubt seen their satires and parodies of everything from politics to sports. Now it’s radio. Check out their recent send-up of a typical DJ break, and then contrast it with our Keith Cunningham’s recent piece in R&R about how jocks will need to modify their approaches in a […]
Read MorePretty Krafty
What do you do when you’re a venerable old brand, being bombarded with stiff competition from just about every front? That’s what Kraft Foods is faced with as they continually have to remind consumers about their legendary Maxwell House brand, in the face of Starbucks, Dunkin’ Donuts, and McDonald’s, all trying to out-coffee the market? […]
Read MoreMerry Christmas!
The JacoBLOG will return with an update on December 26th. Merry Christmas!
Read MoreRockin’ Around the Christmas Tree
Today’s blog was guest written by L.A. consultant and fashion guru Dave Beasing. It’s often said that new trends start on the coasts and move inland. If so, you’ll be interested to know that holiday shopping here in LA has taken on a decidedly Rock ‘N’ Roll feel. New stores in my mainstream, middle class […]
Read MoreHD Radio’s New Campaign
I would love to see HD Radio work. I really would. But in order to “break” a new medium/gadget in this new millennium, it’s going to take clever tactics, brilliant strategy, and on-target execution. These are qualities that have been in short supply since the Alliance was formed. Another Christmas comes and goes, and the […]
Read MoreHD Radio's New Campaign
I would love to see HD Radio work. I really would. But in order to "break" a new medium/gadget in this new millennium, it’s going to take clever tactics, brilliant strategy, and on-target execution. These are qualities that have been in short supply since the Alliance was formed. Another Christmas comes and goes, and the […]
Read MoreResearch As Marketing
One of the key philosophies here at Jacobs is encouraging clients to use their databases to better understand and serve their audiences – whether it’s listeners or advertisers. As we’ve learned in the past decade, web polling is a great tool for doing just that, and part of the basic idea behind the NeoRadio concept […]
Read MoreLive Overnights?
In Tom Taylor’s great daily emails (Taylor on Radio-Info), he makes the point that all of radio may end up paying for "the perceived sins of Clear Channel." All of that negative press about voicetracking, pay for play, corporate playlists, and macho corporate behavior have probably led to this new FCC proposal that will force […]
Read MoreWhy Didn’t The HD Alliance Think Of That?
We saw it loud and clear in this year’s Jacobs Media Tech Poll III. Most listeners simply haven’t actually heard HD Radio and/or don’t know anyone who owns one. Unlike XM and Sirius, available through car rental companies, it is actually difficult to sample HD Radio without going into an electronics store. And consumers don’t […]
Read MoreWhy Didn't The HD Alliance Think Of That?
We saw it loud and clear in this year’s Jacobs Media Tech Poll III. Most listeners simply haven’t actually heard HD Radio and/or don’t know anyone who owns one. Unlike XM and Sirius, available through car rental companies, it is actually difficult to sample HD Radio without going into an electronics store. And consumers don’t […]
Read MoreToday’s Breaking News
Two headlines on a slow pre-holiday Tuesday: 1. FCC Passes Controversial Cross Ownership Rules 2. Oasis Dries Up, KOSS Now KIIS Simulcast So, on the one hand, the FCC passes the measure allowing media companies to own both a newspaper and a radio or television station in the same market. And on the other, Clear […]
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