Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
OK, we’re all seeing it in various research settings – there’s something going on among teens, 18-24s and Classic Rock. But then again, many of you don’t need research because you have kids who are spending more time listening to Led Zeppelin than they do 50 Cent or Godsmack. So what’s the deal? Here are […]Read More
In radio, we are now constantly bombarded with reminders about new paradigms, “Purple Cows,” and doing things differently. Our industry and the way listeners consume music are changing at a mind-boggling rate. But think about what’s happening across the aisle with record labels and music stores. Ray Charles’ Genius Loves Company snagged eight Grammys. You might […]Read More
Why do people use iPods? When and where are the best environments? And how can radio compete with these little music boxes? We’re going to address this issues in an upcoming web poll. But I can tell you from several different L.A.B. groups I’ve conducted over the past several weeks that the #1 most mentioned […]Read More
Nielsen data released in advance of Sunday’s Academy Award broadcast indicate that ratings for the once “can’t miss” awards shows are consistently trending down. Last year, TV viewing for the Emmys hit an incredible low. The Golden Globes and Grammys each achieved their worst ratings in the past five years. The prognosis for this weekend’s […]Read More
There’s a lot to be said for the power of spin – especially as it relates to your ratings. But more important than trying to convince others about how well your station just performed in the latest Arbitrend/tron, the chances are good that even the executives within your company will benefit from a brief, timely […]Read More