Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
![JacoBLOG](https://jacobsmedia.com/wp-content/uploads/2016/01/JacoBlog-Header.jpg)
Don’t Build A Walkman II
In yesterday’s post, we discussed an article from Steve Smith about mobile: “The Age of Branded Action.” Today, let’s take a deeper dive and look at radio brands and how they’re approaching the mobile space. In my mind’s eye, I try to picture two guys sitting in a bar. One whips out his smartphone, and […]
Read MoreDon’t Build A Walkman
The conversation about the impact of mobile and how to best utilize it is occurring in every smart company among marketers, content creators, and hopefully, CEOs. Google’s Eric Schmidt intoned the mantra back in 2011, “Whatever you’re doing, do mobile first,” to explain how every new initiative in his company is now filtered through the […]
Read MoreVideo Boot Camp
I started with this question as I opened “Must See Video,” a panel I moderated at the 2012 Morning Show Boot Camp: “Why are we talking video at a radio conference?” And of course the truth is that video is the radio star. For Boot Camp attendees who grew up with the mantra, “theatre of […]
Read MorePapa’s Got A Brand New BHAG?
BHAG? Oh no, not another acronym! And to show off my PPM prowess in teasing and creating occasions, I’m not going to tell you what BHAG is until the end of this post, but trust me when I tell you that most people in radio don’t have one. (Don’t scroll down!) Today’s entry focuses on […]
Read MorePapa's Got A Brand New BHAG?
BHAG? Oh no, not another acronym! And to show off my PPM prowess in teasing and creating occasions, I’m not going to tell you what BHAG is until the end of this post, but trust me when I tell you that most people in radio don’t have one. (Don’t scroll down!) Today’s entry focuses on […]
Read MoreMarketing Prowess
We recently ran a post about the need for radio sales reps to become proficient marketers. The fact is, successful marketers have never been more challenged to deliver the goods in a rapidly changing media environment. And that reminded me of a MarketingSherpa email alert that Entercom’s Tim Murphy forwarded to me. A recent survey of […]
Read MoreFirst Occasions
I like to think of myself as a “Consumer Whisperer.” Over the course of any given year, my company is involved in umpteen research studies, from quantitative to qualitative, all designed to determine what it is real people are trying to tell us about our stations, our brands, and our medium. So, we tried something different […]
Read MoreRadio Dithers, Tim Smiles
The strategies of “radio” pure plays aren’t a mystery. In fact, the CEOs of the biggest streaming brands are telling us exactly what moves they intend to make as they march the ball down the media field. Radio either responds to the challenge, or it faces an inevitable world where new competitors have better presence […]
Read MorePower To The People
We all work hard at building our brands, promoting our products, and trying to cash in on our equity – whether it’s radio or any other business. That’s why we continue to hear clients ask us, “How can I make money on Facebook?” or “Where’s the ROI on Facebook?” As Lori Lewis has discussed many […]
Read MoreThat’s Showbiz!
David Field’s on Twitter. No kidding, and it’s a great thing to see one of radio’s finest CEOs sending out interesting tweets about his company, his personal observations, and what catches his eye and moves him. You can check out his musings at @DavidFieldETM. He’s setting a great example for his fellow broadcast CEOs. I’m telling you […]
Read MoreClassic Rock Rocks
Hard to believe, but it was 27 years ago that I pulled my Mazda RX7 into Charlotte, Michigan, and flipped the fourth AC in the market – WMMQ – to America’s first FM Classic Rock station. The format back then was a bit broader than most of today’s more “modern” Classic Rockers, but it’s interesting […]
Read MoreThe Request Lines Are Hot!
A few weeks back, we ran a post about the slow death of the request line. Our Techsurvey8 study reveals that among the many digital conduits – email, Facebook, text, etc. – that listeners use to stay in touch with radio, the lowly request or studio line has become a very tertiary communications mode. Nonetheless, I […]
Read MoreFan-atics
Lori Lewis wrote a great column this week for “Merge” that appears in All Access. We’ve excerpted her story to run as today’s JacoBLOG post. It’s all about harnessing the power of social media for music brands – and the analogies to radio are obvious. As we know by now, social platforms give brands opportunities to connect […]
Read MoreSocially Speaking
Radio folks are among the most social people I’ve ever met. They love to hang out, party, enjoy music, movies, and sports. And because being on the air and programming combines sociology, psychology, and pop culture, most programmers and DJs are pretty good at reading other people – what they think, what they want, and […]
Read MoreApp-solutely Right
You have to love those Silicon Alley Insiders. Every day, they send out a cool chart that helps put our media lives in perspective. The other day, the graph du jour showed the fastest growing app categories, and you’ll be gratified to learn that music-centric apps are among the biggest winners. This is especially important when […]
Read MoreWhat’s Wrong With This Picture?
KPCB’s Mary Meeker is an analyst that makes the best use of PowerPoint of anyone I’ve ever seen to explain what is happening in our media world. Thanks to Business Insider’s Silicon Alley Insider Chart of the Day, the slide below tells an amazing – but illogical – story about media spending and where it’s […]
Read MoreWhat's Wrong With This Picture?
KPCB’s Mary Meeker is an analyst that makes the best use of PowerPoint of anyone I’ve ever seen to explain what is happening in our media world. Thanks to Business Insider’s Silicon Alley Insider Chart of the Day, the slide below tells an amazing – but illogical – story about media spending and where it’s […]
Read MoreA Record Day
The deteriorating relationship between radio and the music industry during the past several years has been a mystery to me. We used to refer to it as symbiotic, but psychotic might be the better term. Seldom have there been two major entertainment entities that have needed each other more than radio and, well, records. Yet, […]
Read MoreTo Converge Or Not To Converge
I’ve been to a number of these Convergence conferences put together by Eric Rhoads and the Radio Ink team. From Deborah Parenti to Ed Ryan to Lois Chooljian, these events are always on-point, fresh, and seamless. This year was no different, and while I was only able to attend the first day, I kept wishing that […]
Read MoreMirror, Mirror On The Wall
Who’s the most local of them all? And does local even matter? That’s a good question as many in radio rapidly move to a more syndicated model, featuring national entertainment and information. The rationale, of course, is that great entertainment works whether it comes from your hometown, Hollywood, or New York City. And while that’s […]
Read More- « Previous Page
- 1
- …
- 166
- 167
- 168
- 169
- 170
- …
- 281
- Next Page »