Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
Best Of jacoBLOG – No Sale 2
As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.” But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics. The blogs that wrap-up the year generated the most traffic […]
Read MoreBest Of jacoBLOG – The Dying Rock Format
As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.” But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics. The blogs that wrap-up the year generated the most traffic […]
Read MoreBest Of jacoBLOG – Why NPR Matters To Radio
As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.” But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics. The blogs that wrap-up the year generated the most traffic […]
Read MoreBest Of jacoBLOG – Big Frank Left You Off The Buy
As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.” But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics. The blogs that wrap-up the year generated the most traffic […]
Read MoreBest Of jacoBLOG – The Case For HD Radio
As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.” But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics. The blogs that wrap-up the year generated the most traffic […]
Read MoreBest Of jacoBLOG – Bombasity & Bloviation
As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.” But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics. The blogs that wrap-up the year generated the most traffic […]
Read MoreSocial Job Search 2
In yesterday’s post, Lori Lewis reviewed her tips for job hunting using social media that she presented in a recent Conclave webinar. Today, a snapshot of some of the questions that participants asked. If you have questions for Lori, leave them as comments below or email her directly: lori@g5j.8ac.myftpupload.com Would you recommend sending aircheck emails […]
Read MoreSocial Job Search
Last week, Lori Lewis hosted a webinar for Conclave about how to use the “new tools” in order to job prospect. This is a very difficult time for many in radio, and the typical pathways that used to lead to new career opportunities have changed. As a company, we have tried to make the situation […]
Read MoreVote For Howard
The story that Howard Stern will become a judge on America’s Got Talent is fascinating news all around. For Howard, it’s a chance to get back on center stage. Sure his investment portfolio has been greatly inflated since joining Sirius, but his influence, power, and buzz have been diminished since he’s been on a much smaller […]
Read MoreGone Fishing
How often have we heard the phrase, “Fish where the fish are” throughout our radio careers? We all believe this intuitively, and that’s why at Summit 16, we featured the Director of the U.S. Census, Dr. Robert M. Groves, to walk attendees through some of the mega-changes that are occurring within the population. Immigration is flourishing in […]
Read MoreTake Your CUE
We’ve talked a great deal this year about the changing “desktops” increasingly offered by the automakers – systems with icons that offer a myriad of 4-wheel entertainment. To learn more about what’s new, we’re slated to be back at CES next month, and once again, the autos will be there in force. In past years, Ford’s […]
Read MoreThe Bezos 6-Pack
This year, it’s been all about Steve Jobs. The explosion of iPad, his untimely death, and the Walter Isaacson biography. Apple, more Apple, and this holiday season at the mall, yes, Apple. But a more understated CEO/technology genius, Amazon’s Jeff Bezos, often flies under the radar. His company has only saved and revolutionized the book […]
Read MoreSummit 16 – By Tweets
Many of you who didn’t make it the Jacobs Summit and Arbitron Client Conference last week have asked me how it went. Or worse, could I give you a quick summary of the high points. We packed our “Radio 360°” 4-hour block with nine sessions. Suffice it to say, it moved very quickly. We programmed […]
Read MoreThe Real Top 40 of 2011
Lori Lewis has spent considerable time studying Facebook’s most shared stories of this year (actually the first 11 months). It’s a fascinating look at Facebook, consumers, and ourselves. Please leave us comments below. I am frequently asked by Jacobs Media clients, “What works on Facebook?” And that speaks to trying to identify the types of posts […]
Read MoreAdapt, Change, Morph
I don’t have to tell any of you working for heritage brands in “old media” that it’s a daily challenge to rethink everything – especially the relationship with the audience. That’s especially true for a topic that we’ve been talking about all year – CX – the consumer experience. Last week, the New York Times […]
Read MoreThe Most Powerful Number
At this year’s Arbitron Client Conference and Jacobs Summit (thanks to those of you who attended, by the way), the most bandied about number was “93.” Aside from the fact that it’s the much quoted percentage of radio’s national reach, it is now being hailed as the retention level for sitting through commercial breaks. An […]
Read MoreBaby, You Can Drive My Smartphone
A major topic in our hallways is what’s happening with in-vehicle entertainment and information systems. You’re probably tired of me going on and on about my Ford SYNC in my Edge, but the fact is that my vehicle comes with a desktop that provides me with lots of options – not just AM/FM radio and a […]
Read MoreReverse Mentoring
What is reverse mentoring? A recent article in the Wall Street Journal defines it as “pairing upper management with younger employees in an effort to help educate corporate leaders.” That’s what former CEO Jack Welch did at General Electric. He charged 500 of his senior executives with reaching out to employees well below them on […]
Read MoreWish List
Every year, parents, retailers, and morning DJs try to grapple with figuring out what’s the hot new toy of the season. I remember past year frenzies like the Tickle Me Elmo incident that had parents paying outrageous amounts of money and running around like crazed weasels. But hard-to-find toys are something of a holiday tradition. There […]
Read MoreWho Will Be First?
The big news out of the publishing business is that the venerable, old standby, The Atlantic, may be the first mainstream magazine to have generated more revenue from its digital assets than from traditional pages sold in October. That’s a significant event, even for a magazine that typically sells at lower rates than some of its […]
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