Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
Printed from: https://jacobsmedia.com/blog/ on 02/06/2025
Telling A Radio Story
You may not have heard of it, but six months ago, CNN created a stealth video company called Great Big Story. It shows how even established brands can step outside of themselves to create something cool, experimental, and bold – in this case, short videos that are creative, whimsical, and compelling. Here’s the story on Great Big Story:
Read MoreFor Radio, It’s Location, Location, Location
The real estate mantra – location, location, location – is also a tenet in radio listening. But the places where consumers have AM/FM radios are changing – especially among Millennials. Marketers are using new technologies to better understand the role that location plays in consumption, including a company that uses selfies as a research tool.
Read MoreRadio: More Revenue – Les Moonves
So which story is right? CBS exec Les Moonves calls radio a “slow growth” industry, in explaining why the company is divesting itself from its iconic AM/FM assets. Yet a review of Q1 financial results show many radio companies enjoying healthy gains. A look at what Moonves said in explaining his company’s strategy and its impact on radio sales and perceptions in the advertising community.
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Jim McGuinn: 5 Things The Current Knew It Had To Do When Prince Died
Non-Comm Minneapolis-based station, The Current, found itself in a unique position when the news broke about the death of Prince. Over the years, they had forged a unique relationship with the enigmatic star. In today’s “Guest List,” Current programmer, Jim McGuinn, takes us back to the moments immediately following Prince’s death and talks about the “5 Things The Current Knew It Had To Do When Prince Died.” And he shares his thoughts about what a seismic event of this kind means to his station, his community, and him.
Read MoreNFL Football in 140 Characters or Less
In the shadow of the NFL Draft was the announcement of a strategic partnership between Twitter and the NFL. Why did both sides cut this deal, what’s the strategy behind it, and what does it say about how brands can work together to grow their fan base…and their bottom lines?
Read MoreTalkin’ ‘Bout My G-G-G-Generation
Researchers, sociologists, and marketers often talk about generational appeal and behavior, but in fact, there’s a lot to be said for thinking about mindsets that often cut across ages and generations. The recently announced Desert Trip festival in Indio, California, features Dylan, the Stones, Paul McCartney, the Who, and others. It could be a great example of Boomers, Millennials, and everything in between communing over the worlds’ most iconic Classic Rock icons. That’s because rock ‘n roll is a mindset. Here’s the story:
Read MoreOne Minute On The Radio
Does radio have a commercial problem? It depends who your talk to, but new Techsurvey12 data shows it’s the #1 roadblock among those who listen less to radio. In today’s post, we look at KNDD/Seattle’s “Two Minute Promise,” as well as the mindset behind commercial load policies that lead to a rough user experience for radio listeners.
Read MoreWhen Will Radio Start Acting Like the 800 Pound Gorilla?
“Radio is still the 800 pound gorilla in the room.” It wasn’t Bob Pittman or Gordon Smith who said that – it was Sirius/XM CEO Jim Meyer. Admitting his company has grown, Meyer says it has a long way to go to catch radio’s audience and revenue. So why doesn’t radio act more like that mammoth simian beast? Some thoughts on swagger, leadership, and innovation in today’s post.
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Jay Kernis: 5 Things I Learned in Television that (Public) Radio Should Know
Jay Kernis is NPR’s former SVP/Programming but has gone back to television. He’s now producer for CBS News’ “Sunday Morning,” and creates segments featuring some of the world’s top newsmakers and celebrities. This week on “Guest List,” Jay give us his “5 Things I’ve Learned In Television That (Public) Radio Should Know.” It’s a good one.
Read MoreNo “Mulligans” for Morning Shows
After comedian Margaret Cho bombed during a standup routine, Jerry Seinfeld gave her a second chance – with the same audience. In radio, there are no “mulligans” – the pressure to be great every break is what makes real-time personality radio a high wire-no net act. Some thoughts on the topic in today’s post:
Read MoreWhy Aren’t You Wearing An Apple Watch?
Happy birthday to the Apple Watch, a gadget in search of a purpose. Techsurvey stakeholders saw this coming, as wearables struggle for mass market success – that is, except fitness wearables. We have fresh data, a revealing video, and other observations about whether smartwatches will ever become “the next big thing.”
Read MoreDid Stephen Colbert Just Blow Out His PD?
To turn around sagging ratings, The Late Show with Stephen Colbert has fired their “showrunner” – their PD – and hired a TV/morning show specialist. Even great personalities need outstanding programmers at the helm. Here are some insights about the value of a great PD.
Read More7 Lessons Radio Can Learn From The Untimely Passing Of Prince
Prince’s untimely death last week was another reminder to radio about the importance of preparation and seizing the moment. Here are 7 lessons for radio from Prince’s passing that can help programmers and managers navigate these challenging waters…for next time. Because there will most certainly be a next time.
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Dick Kernen: 5 New Skills That Broadcasting Schools Are Now Teaching
It used to be that if you wanted to become a great DJ, you went to broadcasting school to learn how to run a tight board, use good grammar, and edit audiotape. Today, the bar’s been raised and new skills for excelling in radio are essential. Dick Kernen has been with the Specs Howard School for 4+ decades and talks about 5 new skills that are paramount for succeeding in radio.
Read MoreFacebook, the Media Monster
No one disputes the reach of Facebook, but to think of it as just a “social network” minimizes its impact. Facebook has become a powerful media brand. Fresh data from Techsurey12 shows its robust “cume” and “time spent socializing. Whether it’s for Donald Trump or WMMR, Facebook has become an essential marketing tool for vital brands.
Read MoreCan You Solve This Classic Rock Puzzle?
Major media and entertainment companies like Lionsgate, Netflix, and Amazon are cutting mega deals with ’60s Pop and Classic Rock franchises. They’re cashing in on Baby Boomer appeal that translates into big money. So why do Classic Rock and Classic Hits radio stations run away from this iconic music?
Read More“There’s no innovation in radio”
Our “Radio’s Most Innovative” initiative takes to the stage at the NAB, featuring three industry luminaries whose ideas and organizations are transforming radio. In a world where “innovate or die” has become a given, Emmis’ Jeff Smulyan, NPR’s Loren Mayor, & the National Radio Talent System’s Dan Vallie will discuss what it takes to instill a culture of innovation inside any organization or company. Here’s the story:
Read MoreGoogle is Now Officially in the Podcasting Game
Google has launched a new podcast directory as part of Google Play Music. Will it be a game changer for podcast listening?
Read MoreRadio’s 20% Solution
People often ask about how my brother Paul and I define our roles. Actually, it’s simple. I’m in programming and he’s in sales. And in today’s guest post, Paul focuses his attention on how radio sales organizations need to get their heads around the digital space. It’s about a combination of expectations, training, and culture. This one’s a must read for every radio station sales organization.
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Josh Miely: The 5 Things Every Radio Professional Should Know About The NAB Podcasts
The radio broadcasting industry is changing at a fast rate of speed. The NAB has started a new podcast series, focusing on some of the big issues facing broadcasters. Josh Miely talks about NAB Podcasts and how they benefit broadcasters on this week’s “Guest List.”
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