From time to time, we turn JacoBLOG over to an outside contributor to tell us a story about something exciting happening in our business. The theme is always a “Top 5” list, and today’s guest author, Josh Miely, is charged with educating radio stations on a daily basis from his post at the National Association of Broadcasters.
As the trade association’s senior manager of radio operations, Josh produces educational content in a myriad of ways, including educational sessions at NAB Show and The Radio Show; via webcasts available to NAB members at nab.org and most recently, as the host and producer of The NAB Podcasts.
It's a very good sign the NAB is engaging with podcasting. And because they have access to a wide variety of guests, experts, and specialists, they can cover key topics you may rarely hear about anywhere else. The radio business is becoming more complex every year, so the need to stay informed has never been more paramount.
In this installment of “The Guest List,” Josh offers “The 5 Things Every Radio Professional Should Know About the NAB Podcast.”
1. The voice for America's broadcasters has proudly gone behind the mic.
The National Association of Broadcasters is the voice for the nation's radio and television broadcasters in Washington, D.C. We advance the interests of our members in federal government, industry and public affairs; improve the quality and profitability of broadcasting; encourage content and technology innovation; and spotlight the important and unique ways stations serve their communities.
To this end, in January of this year, NAB proudly launched The NAB Podcast, a bi-weekly podcast dedicated to covering the topics, issues and innovations that impact America's radio broadcasters. The goal of the podcast is simple: deliver an opportunity for radio broadcasters to hear directly from thought leaders, policy experts and industry insiders from NAB and around the country in an effort to help strengthen and further their businesses.
Seth Resler shows you how to use webinars to generate leads for your radio station's sales team.
2. We have access to the premiere thought leaders in radio.
Each episode of the podcast runs 15-20 minutes and features an interview with an expert in a topic area important to radio. Taking advantage of our close proximity to policymakers and regulators, listeners will regularly hear directly from Federal Communications Commission (FCC) staff and other policy experts on topics of interest currently taking place at the FCC and on Capitol Hill. Thanks to our conference and trade show connections, we have access to radio’s thought leaders around the country and you’ll hear from them regularly, too. Finally, your fellow broadcasters are doing some amazing things and paving the way for future business growth. From time to time we’ll highlight these success stories and show you new ways to evolve your business.
3. The wealth of knowledge within NAB is substantial and we’re sharing it with you.
NAB has some of the brightest minds in Washington. Our legal and regulatory team has over a century’s worth of experience working on behalf of broadcasters, and in our technology department, you’ll find technologists responsible for some of the most impactful technical advancements in broadcasting. What excites me the most about The NAB Podcast is the opportunity we have to share this wealth of knowledge with the radio business in a new format. Chances are you’ve read a legal briefing or technical paper, and maybe you’ve even seen a presentation or a webinar, but now you’ll have the chance to hear directly from people working for you on a daily basis.
4. Episodes are available to everyone upon release.
The NAB Podcast is available via BlogTalkRadio, iTunes, Stitcher and at nab.org/podcasts. Each episode is made public for two weeks before being placed in an archive for NAB members to access exclusively.
5. We’re just getting started.
The first episodes of our podcast have featured the FCC’s Bobby Baker on political advertising rules; Matt Prohaska on programmatic ad buying; NAB’s Skip Pizzi on radio services available in smartphones; Kim Komando on content diversification strategies for radio shows; and NAB’s Michelle Kelly and BJ Corriveau on NAB Show, but we’re just getting started.
Cyber security, mobile strategies, measurement, social media, online public files, avoiding fines, the effects of repacking, and even podcasting itself, are all topics on the horizon for our show. It’s an integral time to be knowledgeable about everything that’s happening in radio, and I’m proud to say The NAB Podcast is rapidly becoming a go-to source to do just that.
Fred & Paul Jacobs will be in Las Vegas next week for the NAB. Sunday morning at 9am, Paul will be interviewing Hubbard Radio's Ginny Morris at RAIN. On Tuesday 2:45-3:45, Fred will be moderating “Radio's Most Innovative,” featuring Dan Vallie, Jeff Smulyan, and Loren Mayor. On Wednesday 11:20-11:50, Fred will be participating in “The Role of AM/FM Radio In The Car Today.” If you'd like to spend some time with us in Las Vegas, please email us.
More Guest Lists
- Steve Goldstein: 6 Ways Podcasts Are Different Than Radio
- Valerie Geller: 5 Things Radio Program Directors Should Start Doing (if you’re not already…)
- Rich Homberg: The 5 Things Today’s Radio Personalities Can Learn from J.P. McCarthy
- Blubrry’s Todd Cochrane: 5 Things You Should Know About Podcast Measurement
- James Cridland: 5 Countries You Should Look At For Radio Ideas
- The Smartest Person In The Room Is… - January 20, 2022
- Why Is U.S. Radio Sitting Out The Audio Renaissance? - January 19, 2022
- Thanks To Technology, Did Radio's In-Car Cume Just Go Up? - January 18, 2022