Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
The Promotion Of The Year
Talk about perfect promotions being in the moment! Jim Beam and Uber have put together a promotion that will make 10,000 Cubs fans happy at tonight’s World Series game – and the word of mouth and buzz will resonate long after the final out. Go Cubs!
Read More7 Lessons Radio Can Learn From Toastmasters
These days, storytelling is all the rage. But it starts with the skill of learning how to be a great public speaker, whether you’re in the sales department or in the air studio. Today’s post looks at a 90-year old organization, Toastmasters, and why they’re thriving in the business world.
Read MoreLeadership Lessons For Radio From The NFL
You can learn a lot about management skills by watching great sporting events. And sometimes you can learn even more by watching a dreadful game. Bill Jacobs is our guest blogger today, still a bit shell-shocked from Sunday night’s NFL game that ended up in a record-low 6-6 overtime tie. While most people were riveted by the action on the field, Bill learned some important lessons about management (and class) from watching the two coaches on the sidelines and how they reacted to adversity.
Read MoreWhat The iPod Meant To Radio
This past weekend, the Apple iPod quietly celebrated its 15th anniversary. When it exploded on the scene in 2001, it signaled the demise of the Sony Walkman…and radio’s portability. Our post today looks at the iPod’s impact and how it was eventually disrupted by another Apple innovation, the iPhone.
Read MorePublic Radio – By The Numbers
In yesterday’s post, NPR’s Jarl Mohn bragged about NPR’s performance this past year. Today, we look under the hood at Public Radio Techsurvey 8 to see how an adherence to core values provides the “why” behind public radio’s growing appeal.
Read MoreAre Public Radio’s Ratings For Real?
Last week, NPR’s CEO, Jarl Mohn, did something that rarely happens in public radio circles: he bragged about the ratings. Over the past year, NPR and public radio have experienced significant audience growth. Is it driven by a hot Presidential election or are there other forces at play?
Read MoreHow’s Your Revenue Stream?
There’s a digital category set to grow 11% next year. Many broadcasters have been frustrated by incremental-or-no growth in audio streaming revenue generation. A new study indicates that may be changing. In today’s post, we look at where the space is headed, and how programmatic could be the key in it taking off.
Read MoreRadio’s New Rules Of The Road
For radio, “connected cars” have changed the rules of the road. Yet, many broadcasters wonder whether they can truly impact the rapidly changing automotive space. Here’s a list of four key areas radio must address in order to ensure a strong in-car future – things that any station can accomplish.
Read MoreYour Next Radio Job
A new tool from LinkedIn makes it even easier to land a new job without your employer finding out about it. In the new job environment, the average Millennial has held four jobs by the time she reaches age 32. Today’s post talks about the keys to staff stability and the factors that can keep a team stable and intact.
Read MoreAll You Need Is Lego
Classic Rock has enjoyed a renaissance in recent years among 18-34s, a generation too young to have enjoyed the Beatles, Stones, Led Zeppelin, and the Who in real time. Now the geniuses at Lego have developed a new kit guaranteed to unite parents and kids in the joy of Classic Rock – just in time for the holidays. Here’s the story.
Read MoreThe Power of Music Passion
The fortunes of radio formats go up and down in mysterious ways, often defying logic. Some lay the blame on record labels and the inevitable music cycles. But a recent Bruce Springsteen interview reveals that at its core, music enjoyment is rooted in passion and a connection with fans, something that’s not always plentiful on the radio. Today’s post looks at music passion on the air and why it matters.
Read MoreThe Ken Bone Effect
With all the data available to political operatives and radio programmers, it is ironic how a single person can impact the results of important surveys. But that’s what happening in a key Presidential poll and perhaps in that rating book you just received. In today’s post, we look at the weight a single person can have on an outcome – the “Ken Bone Effect.”
Read MoreAnd The Nobel Prize For Literature Goes To….
…Bob Dylan. Yes, Classic Rockers have won a myriad of prestigious awards over the years, but never the Nobel Prize. This also marks the first time in the history of these awards that a musician was honored. While Elton John, Mick Jagger, and Paul McCartney have been knighted, none has a Nobel Prize. And B.B. […]
Read MoreWhat’s Goin’ On Tonight?
The search for digital revenue is a popular topic in radio circles. A new Events app from Facebook signals opportunity for local radio to create their own mobile entertainment guides, capitalizing on the audience’s desire to find something fun and interesting to do. Here’s how it can work.
Read MoreWhat Could Possibly Go Wrong?
It takes a lot of disparate skills to become a great radio programmer, not the least of which is always anticipating the question, “What could possibly go wrong?” In today’s post, we look at promotions that have gone south, from the WKRP “Turkey Drop” to the newest debacle at an upscale steakhouse down the road in Ann Arbor.
Read MoreWhy PDs Should Think Like VCs
Budgets are tight, making it more arduous for PDs to get new initiatives off the ground. Thinking like a VC can help programmers master the fine art of creating, crafting, and delivering a pitch that gets the green-light. Here are 10 steps that necessary in building an effective pitch and launching a successful project.
Read MoreThe Next 5 People You Hire
As the demands on radio stations, clusters, and companies grow, a look at many flow charts reveals the industry doesn’t always have the right people with the right skill sets on board. From video production to automotive to event marketing, the industry needs new expertise. Today’s post takes a look down the road at the next five people you bring on board – their job titles and the tool kits they bring to the table.
Read MoreRadio’s Most Innovative: Galaxy Communications’ Ed Levine
In the past two decades, much of the attention in radio has been on mega-companies that own hundreds of stations. But small, local broadcasters are having success all over the country by focusing their efforts. A great example of regional radio done right is Galaxy Communications’ Ed Levine, this week’s “Radio’s Most Innovative.” In Syracuse and Utica/Rome, NY, Ed’s company is making waves with a focus on local events, sports marketing, digital, and of course, spot radio. Ed talks about how his Galaxy team is effectively competing against the big boys with great success.
Read MoreCES Rule #1: Wear Comfortable Shoes
In January, we’ll be heading out to Las Vegas for CES as we have for the past eight years. But this year, we’re bringing an enthusiastic group of radio C-suiters with us, eager to explore the innovation and atmosphere that is uniquely CES. As the Consumer Technology Association’s Gary Shapiro reminds us, “Keeping the status quo is a doomed strategy.” At CES, we’ll be breaking new ground.
Read MoreWho Is The Most Politically Influential DJ In America?
This election cycle has featured a lot of talk about radio personalities and the political discourse. So who’s the most influential DJ in the Presidential race?
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