Who are the most over-exposed sports celebrities? We’re talking about the ones that get on our nerves, the ones we think are overpaid or overrated, the jocks who despite their obvious talents and accomplishments simply rub us the wrong way. Lots of names come to mind – LeBron, Colin Kaepernick, Sidney Crosby – the list […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Radio – The Morning Routine That Will Make You Happy
Morning radio is the prime daypart that often makes or breaks a station. A great show can entertian, inform, and even improve a consumer’s mood or outlook for the day. When I read a story in Medium about seven ways to relieve angst at the beginning of the day, I got a bit stressed out when I learned that listening to morning drive radio was not even an option. Here’s a look at that story, along with a challenge.
Read MoreCan Radio Walk The Digital Walk?
Last Friday, we ended the week with our blog post about radio making the transition to digital – that is, “turning the Queen Mary.” In today’s post, we offer up a handly little tool – an everyday reminder of the need to not just change our strategies and tactics, but our mindsets. We need to ask ourselves, “Whats the digital application?”
Read MoreShould Radio Believe in “Yesterday?”
A research team at NYU has concluded that MIllennials are more likely to remember classics from decades ago than contemporary hits from just the past few years. That tells us a lot about the staying power of older music – a phenomenon that will be showing up at movie theater near you later this year. And we happened across a new movie trailer thaat’s an odd twist on the biggest band from the Sixties.
Read MoreRadio’s Transition To Digital: Like Turning The Queen Mary
Disruption comes in many forms. It’s not just about having the vision and the wherewithal to make the transition to digital. Some organizations have many “legacy” staffers who simply don’t have the will or the aptitude to adapt.
Read MoreOn Valentine’s Day: My Radio Romance
Today’s post fits the definition of “crowd sourced.” More than 50 broadcasters – then & now – told us their “love story” with radio. You will not believe some of the people who shsared their stories. And while we didn’t plan a Throwback Thursday angle here, some of their photos will test your ability to correctly name names. What’s YOUR “radio romance story?”
Read MoreWhen Do We Lose Interest In Discovering New Music?
Believe it or not, I still have friends in the record label community, despite my lurid past as “The Classic Rock guy.” And just about every conversation is another Kabuki dance about whether radio plays enough new music versus whether there’s any good music to play. It’s a chicken-egg thing. Stations are loath to play […]
Read MoreThe Power Of The Audio Signature – An Encore Post
Thanks to the rapid proliferation of Alexa and Google Voice, along with the increasing influence and power of audio, major companies are designing and developing sonic brands. Today’s post provides a strong rationale for why radio should be proactively branding its stations with sound.
Read MoreRadio: By The Numbers
We’re living in an era of “Big Data,” so today’s post looks at some of the numbers that are driving news that impacts the radio industry. It’s “Radio: By The Numbers,” water cooler talk to start the new week.
Read MoreOh, The Irony…Of Tech Disruption
Cover songs have been around since the beginning of time. But last week, one of the biggest artists of the 90s covered one of her own big hits – and it made a powerful (but ironic) statement about how technology has rocked our world.
Read MoreFWIW: Millennials Are More Apt To Take A Stand Than Baby Boomers
Back in the late Sixties, rock n’ roll music was steeped in protest. And much of it spilled over to FM rock radio. Back then, Baby Boomers were the activists. Today – a half century later – it is Millennials who are more apt than their parents to take a stand for or against a product, company, or a brand. Today’s post talks about this generational shift, and highlights one of the greatest on-air protests in radio history.
Read MoreHas Social Media Ruined Super Bowl Ads?
You could have been reading a good book or spending quality time with your family. Instead, you watched the Super Bowl. Outside of the 617, the game packed very little entertainment value. But the commercials – usually entertaining to even non-sports fans – were once again underwhelming. Is it that agencies can no longer create buzzworthy ads or does it involve another culprit – social media?
Read MoreRadio Broadcasters: Who’s Your Competition?
The media landscape continues to expand, muddying the competitive waters. For most radio stations, it’s always been easy to define and identify the competition. But thanks to digital media, radio’s top nemesis has become more difficult to nail down. When it comes to developing and strategies so radio can survive – and thrive – knowing who’s eating your lunch has never been more important. Bon appétit.
Read MoreThe “I, Me, Mine” Of Radio
More and more these days, brands are striving to find a human voice to connect with fans in the social media space. Personal interaction – whether it’s with Alexa or on Facebook or Twitter – is what every brand aspires to. For radio, it’s the “sweet spot” – thanks to the medium’s personalities, jocks, and hosts. But what can radio learn from brands about engagement in a media world where the more immersed in technology we become, the more real we need to be?
Read MoreRadio: In The Eye Of The Beholder
Radio has always been an aural medium, but video, and platforms like YouTube and Facebook Live are changing the game. Not suprisingly, more stations and clusters are partnering with savvy advertisers and local venues to build showcase studios – a win-win for both stations and clients. Perhaps the most beautiful, tricked-out remote studio you’ve ever seen is now on the air, operational, and broadcasting live in Metro Detroit. Check it out.
Read MoreRadio: The “R” Stands For Resilience
Yesterday’s blog post broke down a new Deloitte analysis about media. In its discussion of radio, it referred to radio’s 3 R’s – revenue, reach, and resilience. We know the first two very well, but resilience is a more complicated concept. And it’s precisely what broadcast radio needs more of to fight the good fight in an increasingly more complex media world. It’s the focus of today’s blog post.
Read MoreDid Radio Dodge The Digital Bullet?
The TV, newspaper, and motion picture industries have been greatly rocked by digital disrupiton. But now an extensive new media analysis conducted by one of the world’s most respected professional services firms puts radio ahead of other traditional players, and in position to thrive in this rapidly changing ecosphere. To see what they’re saying about radio, check out today’s blog post.
Read MoreA Symbol Of The Difference Between Podcasters And Broadcasters: $
As more and more broadcasters dive into the podccasting pool, questions about monetization loom. And it turns out that when you look at the lists of the biggest advertisers in both platforms, there is no overlap.
Read MoreThe Lost Generation: Xers
Demographers, sociologists, and marketers spend ample time debating the mertis – and demerits – of Millennials and Baby Boomers, the two biggest generational groups. But lost in that conversation is Gen Xers, an influential group of societal movers and shakers, not to mention valuable consumers. And we even quote the wit and wisdom of “The Breakfast Club” in today’s post.
Read MoreAre You Chasing A Radio Mirage?
The radio industry is undergoing sweeping change, and so are the job skills companies are looking for in prospective employees. As many former radio pros find themselves at a career crossroads, here are some key signs that signal the need for a new mindset.
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