It’s a glass half empty, glass half full question: How’s radio doing? We’ve got two brand new charts that speak volumes about how radio is being consumed and how it continues to attract local advertising dollars. Will they settle all arguments and disputes? Probably not. But they will illuminate broadcast radio’s position in the new media environment.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
What If FM Chips In Smartphones Were Turned “ON?”
NextRadio may be no more, but that doesn’t stop the incessant online chatter about “What if…” So what if all those millions of smartphones with FM chips were activated? How would that change the fate of the broadcast radio business? Consumers are more addicted to their phones than ever. We’ve tracked it each year in […]
Read MoreWhat’s “New” With Classic Rock?
What’s the health of your format? That’s a question I get asked a lot. And when you work with Classic Rock stations, trying to find “currents” can be challenging. So, I’ve done the work for you, with compelling new stories about Elton John’s new movie, Mick Jagger’s new heart valve, Aerosmith’s new sound system, and a bonus story.
Read MorePulling The Plug On A Radio Brand
Today marks the final day for a radio brand that many now describe as iconic – WPLJ, New York. Just typing the legal ID gives me chills, because like hundreds and hundreds of radio broadcasters, PLJ played a role in my career. I wrote about the station in this blog a couple weeks ago in […]
Read MoreDoes Your Radio Station Need A Sizzle Reel?
The challenge in our fire hose media world is getting the consumer’s attention. And for most radio stations, marketing budgets (if they even exist) aren’t what they used to be. Video storytelling – or “sizzle reels” – are exploding in popularity, and today’s post zooms in on a company that’s figured out how to get any brand’s message across. Whether you’re running for office or trying to win the spring book, there are some strong ideas in today’s post that any station or personality show can pull off.
Read MoreMore Cutbacks Coming To Radio? (It Depends Where You Look)
Most radio broadcasting executives have their own ways of running their companies. But when it comes to the digital transition, they are increasingly singing out of the same hymnal. Today’s blog post examines the words of some of the most influential leaders in radio, how they’re laying out the architecture of change, and what the industry’s rank and file can do to remain integral.
Read MoreWhy Radio Should Fear The “F-Word”
The term “fake news” is relatively new to our vocabulary, but what’s real and what’s not are becoming big concerns for media brands. Including radio stations. Today’s post take a look at the expanding world of fakery, providing ideas about how public and commercial radio brands can build and retain their cred in a “fake news” world.
Read MoreMemorial Day Weekend 2019
Today’s blog post takes a break from the media maelstrom and focuses on honoring Memorial Day Weekend – remembering veterans and their families. Rock radio has played a major role in supporting veterans groups and their needs. We salute all the radio stations that provide their time and resources to supporting veterans’ causes.
Read MoreBTS? You mean BTO, the BT-Express, Or Maybe BS&T?
Yesterday’s post was all about Classic Rock. Today, it’s those K-Pop phenoms from Seoul, South Korea – BTS. If you’ve never seen or heard them before, they stormed New York City last week, providing both an opportunity and a challenge to TV talks shows, radio stations, and other media outlets. Who would pull off the best and most attention-getting promotion or stunt? Hands down, we have the winner. See if you agree.
Read MoreLoving The Music You Didn’t Grow Up With
It used to be the music you grew up with was an accurate determinant of the songs you would carry with you for the rest of your life. But thanks to iPods, playlist platforms, and movie and TV soundtracks, consumers are being exposed to a wide variety of music from different eras and different genres. Here’s how one record label is cashing in on this phenomenon, powered by one of the greatest rock bands in history.
Read MoreThe Year of The Woman – On The Radio?
Radio – like other mass media – is adapting to a faster pace, as change and disruption are in the air. But perhaps one of the changes that’s been under the radar is the increasing number of women – not only behind the mic, but in leading roles on personality shows, as well as handling the heavy lifting for station imaging and voicework. Today’s post looks at these changes, as well as new research data that bring the power of female voices to light.
Read MoreWhy Radio Needs To “Show & Tell”
Increasingly, media brands are expanding their reach into the multi-platform space – and radio is no exception. But while most companies go out of their way to promote new platforms and outlets, radio broadcasters have been hesitant to play the “Show & Tell” game. Today’s post digs into the reasons why radio needs to step up its self-promotion of multi-media platforms as the audience continues to fragment.
Read MoreIt’s Your Funeral – We’ve Got Your Perfect Playlist
We’ve become accustomed to building playlists to suit our every mood and occasion: working out, celebrating milestones, and even at our funerals. And it turns out, there are definitive lists of the most popular songs that accompany burials – by genre – thanks to a funeral co-op in the UK. You may be surprised by the most popular songs to symbolize a life well-lived. And as you ascend that “Stairway to Heaven,” which song would YOU choose?
Read MoreIn San Diego, Where Was Radio?
Amidst all the shootings, it’s hard to keep them straight. But when a gunman stormed into the Chabad synagogue in Poway, California, a couple of Saturdays back, some pointed to the lack of radio news coverage during this tragedy. Radio continues to tout itself as the live & local go-to medium when an event like this occurs. But too often, stations are mired in automation and voicetracking. Today’s blog discusses the issue, along with the need for an emergency plan to ensure that when tragedy strikes, radio is serving its communities.
Read MoreA Digital Hole You Could Drive A Truck Through
The Digital Era has put pressure on thousands of brands across myriad industries. But for traditional businesses – like radio – it’s been an especially challenging transformation. These days, there’s no better example of grabbing digital by the horns than the trucking business – including one of the oldest companies in America. It doesn’t get more traditional than Mack Trucks, doing an amazing job of embracing digital.
Read MoreFor Radio, Email Is No Longer A Blast
At most radio stations, a greatly under-utilized programming and sales marketing tool is email. Many stations don’t segment their databases – a strategy that could be highly effective for ratings, revenue, and audience retention. Today’s blog post looks at some of the basic tactics any radio station can implement to up its database marketing game.
Read MoreThe Case For “Retiring” Radio Station Call Letters
Sports teams routinely retire superstar player numbers, and the National Register designates landmark buildings. The sale of WPLJ and it’s impending format change is another reminder that it’s time to start honoring historic radio station call letters. Today’s blog discusses the importance of remembering iconic radio stations.
Read MoreRadio Sellers, Facebook Wants To Eat Your Lunch
Facebook is under intense pressure these days. And they’ve developed a new focus – targeting small businesses with new features that provides education AND a simple way to advertise. For local radio sales teams, it is a trend that is well worth watching.
Read MoreThe Grateful Dead: 8 Ways They’ve Become An American Brand
If you’re reading this blog, chances are good you respect and admire the dual arts of branding and marketing – two concepts we talk about a lot. But as I was reminded the other day, one of America’s truly great brands is actually an American BAND – the Grateful Dead. Whether you’re a true Deadhead or you change stations when one of their songs comes on the radio, you’ll appreciate the 8 ways they’ve become an amazing American brand, and how those lessons apply to radio stations and personality shows.
Read MoreWhy I Sit In Conference Rooms With 10 Perfect Strangers
We’re living in an age of endless data, but to truly understand the emotional state of your listeners, there is no substitute for sitting in poorly furnished conference rooms, listening to a group of perfect strangers. Focus groups have been a staple of my career and my companies, and today’s post explains why they could be a difference maker for you and your brand, too.
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