How does a radio format where the newest song is nearly 30 years-old remain relevant in our disposable society? Classic Rock has defied all odds, continuing to reach new heights of popularity. And in today’s post heading into a summer weekend, we have a “6-pack” of Classic Rock stories to get your weekend started – guaranteed to make you smile, perhaps raise an eyebrow, and even grow.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
During A Pandemic And A Recession, Take Care Of Your Core
Many brand managers in broadcast radio, as well as across the products and services spectrum, are struggling with strategy at this challenging moment in time. It’s not just about the problems posed by limited financial resources, depleted staffs, and unprecedented pressures to perform. As programmers, marketers, and managers of media properties have found out, no […]
Read MoreIn The Era Of Spotify, Can A Song Ever “Grow On Us” Again?
In this era of Spotify playists, most people routinely “skip” songs they dislike, typically after a few seconds. And that leads to this question, will music ever “grow on us” again? Today’s blog post looks at the record album – not just the hit single. And thankfully, it doesn’t contain a single chart or graph.
Read MoreTwo Of Radio’s Favorite Words: Road Trip!
The July 4th Weekend is coming up fast. And while many stations write these holidays off as anomalous periods where most consumers break their normal listening patterns to go on vacations, this year looks to be different. New research shows that Americans will likely be taking “road trips,” not straying too far from home. And that spells opportunity for radio sales and programming departments – if they take advantage of the opportunity. Here’s the plan…
Read MoreThe Spirit Of Radio – 2020
A new video by Rush celebrates the 40th anniversary of their “Permanent Waves” album. But whether you were a Rush fan or not, their anthem – “Spirit of Radio” – has just been re-imagined as an animated video that’s a love letter their late band mate, Neil Peartt, to Guglielmo Marconi’s brilliant innovation, and to all of us who’ve ever worked in radio.
Read MoreOnce Upon A Time…In Bartlesville
The COVID-19 pandemic has hit radio hard, especially in many of America’s largest markets. But what about in small towns? How are they coping with the virus, and how are they innovating in some of the smallest communities? As we learned from a visit with family-owned broadcasters in Bartlesville, Oklahoma, there are “best practices” that apply to major market stations.
Read MoreDon’t Call Them Reruns – They’re Classic TV And Radio
The COVID-19 pandemic has changed when and where we’ve been consuming media content. But it also has altered the types and genres of programming we watch and listen to. In TV, the “rerun” has been reborn because producers are hard-pressed to make new shows. And in radio, Classic Rock and Classic Hits stations have excelled these past 90 days playing music people have heard gazillions of times. This also explains why those “repurposed” radio morning show podcasts perform so well. So, why can’t radio sellers command premium dollars for these on-demand audio shows?
Read MoreDoth Protest (Not) Too Much
The protests of the past two weeks swirling around George Floyd, racism, and the connected issues of the economy and COVID-19 are stark reminders of how common issues can become global movements. But over the past decade, music has always provided a moving soundtrack, using its power to remind us of these moments in time. So, where are the protest songs, and could an anthem like “Imagine” or “Ohio” become the theme song of a generation?
Read MoreThe “Re-Opening” And The Fear Factor
We’ve now entered into the next phase of the coronavirus – the grand “Re-Opening.” This is a critical moment for our communities, our local businesses, and our radio stations. There’s still a sense of fear expressed even among consumers who say they’re “ready to go.” Today’s blog post addresses what retailers, civic organizations, and radio stations must do to make it OK for our lives to return to some semblance of normal. Will your station pass this all-important test?
Read MoreHave You Checked Your Station’s Culture Lately?
You read a lot about the value of company and corporate culture, especially during these high-stress times. So, how do you boost staff morale when so many are working from home, concerned about their families, their jobs, and their bank accounts? Today’s blog post has the answer – or at least a smart, sensible path that any radio station – big or small – can take to enhance and even grow that all-important company culture.
Read MoreWhat’s Going On?
“What’s going on?” was THE question back in the early 70s. And we’re asking it once again, right here and right now. How have the events of these past 10 days impacted us – and the radio broadcasting industry?
Read MoreRock Loves TikTok (And TikTok Loves Rock)
One of the social media stars of the pandemic is TikTok. Now if you’re thinking, “Oh no, not another social media platform” geared for teens, TikTok will surprise you. It’s not only a welcome distraction from all the bad and sad news – it may be an incubator for the next generation of “guitar heroes.” Get ready to be blown away.
Read MoreSomething Old, Something New
In radio, we often become fixated with super-serving that 25-54 year-old sweet spot. But these days, some of the most innovative media and marketing concepts are coming from members of the Greatest Generation and Gen Z. And in the midst of all the sadness, they all bring some welcome good news.
Read MoreA Radio Contest Gone Wrong – A Cautionary Tale
In a quest to score big ratings, most radio stations have gone the major contest route, hoping to earn a windfall of audience listening as well as market attention. But these promotional giveaways have a downside, as one radio station – and its parent company – recently learned the hard way. It’s a cautionary tale fraught with peril that every programmer, manager, and legal advisor will appreciate. And it’s also something that could only happen during these crazy times in which we live.
Read MoreFor Radio, It’s No Contest
Contests have been part of a programmer’s arsenal since the early days of radio. But designing them, executing them, pressure-testing them, and keeping them legal can be a challenge for programmers. And most of the time, the research doesn’t help because contesting never tests. Yet, virtually every station does them. Today’s post is the first installment of a two-parter about contests – why they work and what can possibly go wrong.
Read MoreSign, Sign, Everywhere A (Lawn) Sign
As we attend Zoom meetings, talk to Alexa, and watch TikTok videos, communication gets more sophisticated, personalized, and hi-tech. Yet, throughout the course of this COVID-19 saga, we are seeing a resurgence of one of the most basic, simplistic forms of “media.” And they are showing up with frequency on lawns all over America. Smart radio stations and personalities are getting – and sending – the message.
Read MoreI’m In Love With My Car (Radio)
More and more consumers are now WFH – or working from home – as we wrote about in yesterday’s post. But a countervailing trend is occurring – the renewed popularity of owning a personal car, thanks to its safety and sanctuary during the pandemic. For local radio, this new trend couldn’t have come at a better time. Today’s blog post explores the comeback of the car – and why radio is perfectly positioned to come out on top.
Read MoreWTF? No, It’s WFH (Update)
COVID-19 is ushering in new trends in the ways we inform and entertain ourselves, as well as socialize with others. It is also changing the job environment, making WFH – or work from home – a fast-growing shift in the way people do their jobs. Recently, Facebook unveiled new research and thinking on the topic that will be of value to every broadcast radio executive, as well for those working in the industry. The workplace is changing – and it’s already impacting radio listening and how we do our jobs today, and will do them in the future.
Read MoreMemorial Day Weekend 2020
It’s Memorial Day Weekend – a chance to remember and reflect on those who have served on the front lines, and sacrificed for this country and its people. This is a very different year, and perhaps a reason to also give gratitude and thanks to the “frontline” workers of 2020.
Read MoreIs Radio Ready For The “Grand Re-Opening?”
Perfect timing – this holiday weekend, thousands of businesses around the U.S. will re-open, hoping that shoppers show up for the first time since the COVID-19 outbreak started. Our brand new COVID-19 follow-up survey is being presented to “stakeholder” stations this week, but today’s blog post provides a sneak preview of key results that shed light on this key moment for radio – and all of us.
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