In just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Can Your Brand Pass The Spell Test?
As our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce a brand name – especially a new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreThe Value Of Staying In Your Lane
Everybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aisle to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read MoreExtending Your Radio Brand
Launching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.
Read MoreIn Praise Of Great Storytellers
Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great stories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person telling the story: do you trust them, are they the genuine article, do they make you care?
Read MoreThe Fix Is In (But Are We Fixing The Right Things?)
For publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re selling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.
Read MoreThe Power Of The Audio Signature (And Brand Partnerships)
Visuals may be striking and even memorable, but the awesome power of audio is an advantage that radio has over other media. Some of the smartest companies – think Intel, Netflix, and T-Mobile – use audio signatures to get into our heads – a tool that radio can strategically use to solidify its best brands. And a #TBT bonus: how radio can better use local business and community partnerships at this critical point in time.
Read MorePlay The Hits…Again And Again
A fascinating phenomenon has gained in popularity over the last two decades: music rediscovery. These are songs that somehow are resurrected, appearing years later on the charts. Can you name the most rediscovered song of all time?
Read MoreHey Siri, Make It Seamless
Another year, and it’s another Apple event announcing shiny, brand new products. And yesterday was no exception. In case you missed it, Apple rolled out its long awaited AI-integrated iPhone. This 16th version of one of the most brilliant tech achievements of all time – the iPhone – has much significance to our personal and our radio lives. And to help us understand what it all means, jacapps’ Bob Kernen breaks it all down for us – seamlessly.
Read MoreIt’s A Brand New Day(part)
We continue to live with the reverberations of COVID. No, none of us practices social distancing anymore and fewer of us still wear masks. But the lasting effects of the pandemic are especially being felt in the workforce in the form of WFH and flexible hours. In radio, these issues are of prime importance because routine listenership is part of what makes stations and shows “habit-forming.” New research on commuting patterns and the most important days for car trips might just rock your world. That’s our blog topic today, an important one to start off the new workweek (at least for some of us).
Read MoreBetter Radio Through Chemistry?
Podcasters of all shapes and sizes are grappling with hosting challenges that will sound all too familiar to radio programmers and hosts. In today’s post, it’s a statement of the obvious from podcasters striving for talent chemistry. Prepare those eye rolls.
Read MoreIn Search Of…Female PDs
Women have made major strides in radio over the past decade. Just look who’s sitting in the corner offices at some of radio’s biggest companies. But when it comes to the PD chair, not so much. Today’s #TBT blog post is all about mentoring women seeking programming positions, and how some of radio’s key players can work together to make it happen. After all, we need the best, smartest, and hardest-working PD we can get. Of course, more progress could certainly be made, and this post makes that case.
Read MoreWhat ESPN’s New Game Plan Means To Radio
One of the world’s premier media brands, ESPN, is going through a major transformation. And the analogies to radio are spot-on. I’ve listed eight different initiatives ESPN is undertaking that all have applications to the radio business. And in case you’re wondering, it’s not about money, it’s about mindset.
Read MoreWho Cares What Talent Thinks?
As we move into the last half of the year, radio broadcasters are trying to answer fundamental questions about the state of the industry. A major part of this calculus is determining the role of the personality moving forward. Our new AQ6 indicates there are key lessons here for owners/operators – IF they take the time and make the effort to learn them. Today’s blog post tells that story.
Read MoreLabor Pains
Another long Labor Day Weekend is upon us. It’s the perfect time to acknowledge and thank the lifeblood of the radio business, the creative, dedicated, and passionate people behind the mic.
Read MoreWhat Is Driving News Fans Away From News?
Headed into an election, why do so many Americans seem overwhelmed by the news cycle, often seeking an escape from the headlines? If you think that’s a pertinent question, consider today’s blog post is actually two years old, and was written as America was heading into its 2022 mid-term election. But not that much has changed. Or has it? In our #TBT post today, some food for thought about news coverage at a pivotal point in our journalistic history.
Read MoreW.T.D.A. 2024
Technology is exciting, but at times frustrating because of the challenge involved with figuring out the best applications. There’s an art to it, and our blog has the goal of helping you navigate the digital tall grass. Hopefully, today’s post is a good example.
Read MoreHow Radio Talent “Ambassadors” Facilitate Charitable Initiatives And Sponsorships
The changing role of radio air personalities is a topic that generates no shortage of opinions. While talent is wearing more hats than ever, one job duty that no ones seems to mind is raising money for worthy community causes. Today’s post highlights four radio shows going above and beyond supporting their communities, while connecting their stations with local kids, their parents, their hometown hospitals, and a host of local businesses and sponsors. You’ll read why it’s a win-win-win proposition.
Read More10 Strategic Lessons From The DNC Convention For Radio
This has been one crazy American summer in the world of politics. As we careen into the Labor Day Weekend, the president has pulled out of the race, the former president survived an assassination attempt, and the word “weird” has become the leader in most word searches. Amidst this backdrop, both the RNC and DNC conventions are now in the rear-view mirror. Smart and savvy radio programmers and marketers may have noticed how many of the techniques we saw in Milwaukee and Chicago apply to the day-to-day marketing and positioning of radio. To help you out, I made a list.
Read MorePeeling Back The Layers Of The Radio Onion
No one said digital transformation would be easy or fun. And certainly not funny. But you have to retain your sense of humor, especially during trying times. And while this post starts out as serious as a heart attack, before you know it, you’ll be laughing with tears. Or maybe just tears. Hopefully, today’s TGIF post will distract from your current doldrums and stresses as you help guide your company through the tall grass of technological change. So, get out your machetes and click on READ MORE.
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