On the 40th anniversary of its iconic Walkman, Sony is introducing a feature-filled, up-to-date version. But it doesn’t have a radio. Today’s post discusses changing gadgetry, how we consume audio and the devices we prefer. Some believe live radio is not “headphone-worthy,” and that’s an important topic for the radio industry.
Read MoreWho Wants To Watch Radio?
What’s the next big thing for radio’s personality shows? It’s not a new benchmark bit or a contest. It’s about giving the audience a whole new way to enjoy radio – by watching it.
Read MoreThe NFL New’s Mantra: More Touchdowns, Fewer Commercials
The most successful league in all of sports is hands down, the NFL. But in recent years, broadcast TV ratings for its games have slipped especially a fans gravitate to digital platforms. The NFL is now proactively addressing its commercial loads and formatting, providing some great lesson for radio broadcasters faced with the same issues. If you watched any games this past weekend, you probably saw some of these new innovations – whether you realized it or not.
Read MoreClassic Rock…The Final Frontier
Music is the universal language, but now it is the intergalactic language. Through a series of smart…and lucky…circumstances, perhaps the greatest rock band on planet Earth has been honored in the unlikeliest of places – Mars. You’ve heard of bigger than life promotions before, but this one is truly out of this world.
Read MoreIf You Majored In Radio, Minor In Pop Culture
What are people talking about RIGHT NOW? The key to being relevant in a traditional medium like radio is art of being in the moment, the zeitgesit, keeping up with the times. Earning a degree in Pop culture is the key, and today’s post is a trip down the center lane of our minds; a tour through current trends, memes, and other tools that help us “be here now.” Let’s do this.
Read MoreMove Over 2Fer Tuesday – It’s Time For Podcast Sunday
The premise for our “track” at the Podcast Movement conference each year – “Broadcasters Meet Podcasters” – may be hurtling toward a real-life innovation: “Podcast Sunday Nights,” now airing on hundreds of iHeartMedia radio stations. Podcasts on the radio is a novel concept that marries the best of broadcasting and podcasting. And it could be the beginning of a larger trend. That’s the focus of today’s blog post.
Read MoreWhat Happened In Portland….Is Something Radio Should Know About
A radio conference you never heard about had it all – radio, records, bands, and even a mentalist. The recent Portland Pop-Up was an invitation-only event that brought together odd bedfellows in the radio and music communities. Here’s what set it apart and why we’d like to see more gatherings like this one.
Read MoreBreaking News: A Hurricane Is Heading Right For Florida
Hurricane Dorian is headed for Florida – a chance for radio to do what it does best. Aside from emergency coverage, do radio stations in the affected areas have a communications strategy? Chase Bank does. Today’s second post explore how radio can assure its audience during stressful times.
Read MoreThis Labor Day Weekend, Recharge Those Batteries
It’s Labor Day Weekend, and that means it’s time to recharge those batteries and get ready for the rest of the year. Today’s post will gently easy you into the weekend by offering some smart observations by someone who wisely knows exactly what we’re all up against.
Read MoreWho Is The Most Admired Radio Personality In America?
Our recently conducted AQ2 study – radio’s first talent on talent research survey – asked an important question of its 1,000+ air personality respondents: “Which current radio personalities/shows are most influential to you?” It was a write-in vote, we’ve compiled the responses, and today’s post reveals the runaway winner. We’ll take a deep dive into what makes this personality tick and why no one should be surprised he’s all by himself in first place.
Read MoreThe TV Commercial Radio Should Have Produced (But Spotify Did)
The competition for the car is intensifying. Spotify has been getting more aggressive in the past year, and now a new TV and outdoor campaign go right at radio’s sweet spot. Today’s blog post gives you a look at a new spot you’ll be seeing a lot more lately, featuring a slug line will sound uncomfortably familiar to you. Fasten your seat belts.
Read MoreWhen Creating Content, Size DOESN’T Matter
Whether it’s podcasts, TV commercials, or radio breaks, size doesn’t matter. It’s about substance – the entertainment or information value that great content delivers. It’s not length, but strength. Today’s blog post is all about what it takes to create content – no matter the size.
Read MoreOnce Upon A Time…In Radio
Quentin Tarantino’s new film, “Once Upon A Time…In Hollywood,” is an ode to the Los Angeles of the 60s. But it’s also a love letter to radio and the role it played in people’s lives. Today, the world has changed, and we may be staring into the teeth of a Recession. And yet, some experts are predicting that an economic downturn may be exactly what radio needs to adapt to changing times.
Read MoreThe Trouble With Radio Sales
Media marketing has gotten exponentially more complicated in recent years, leaving advertisers in a quandary about the best way to go. That puts pressure on radio sellers to create the best solutions from their growing arsenal of digital assets. This week, Gordon Borrell released an explosive new study about media advertising. Today’s blog post breaks it down, providing a fresh look at the state of radio revenue.
Read MoreShould Your Radio Station Launch “Celebrity Podcasts?”
More and more, producers are seeking out celebrities willing and able to do podcasts. On the local stations level, radio broadcasters have a chance to deploy their homegrown, local celebrities for podcast talent. But if that’s going to happen, programmers, managers, and talent will have to overcome historical barriers. Can local radio succeed in the podcasting game? That’s the topic of today’s blog post.
Read MoreCommon Sense Observations About Teens And Radio News
There’s never been more news available to consumers on myriad platforms. But for news organizations and media outlets, winning consumer trust is the challenge, especially in this era of so-called “fake news.” Today’s blog post reveals the winner of the Harris EquiTrend news service brand of the year, as well as first-time insights into our brand new Public Radio Techsurvey – our 11th consecutive. How’s that for news?
Read MoreIt’s National Radio Day! (Give A DJ A Hug)
It’s National Radio Day. Who knew, right? It’s a chance to celebrate, remember, and appreciate this great industry – as it was and as it is today. I’ve pulled some of my favorite radio quotes from a diverse group of celebrities, musicians, and even radio personalities. Do you have a favorite radio quote?
Read MoreWomen In Radio: The Next Chapter Or The Same Old Story?
Women on the air have made great strides in the past several years – or have they? Our new AQ2 study shines the light on whether women feel they have the same chances as men to get ahead in the air studio. In today’s post, we highlight a woman who’s “made it,” while we focus on those who are very much engaged in the struggle, and who they count on for support. It should get things going on a summertime Monday morning in radio.
Read MoreTwo Words For Radio And Podcasters: Derivative Content
At Podcast Movement, charismatic iHeartPodcast chief Conal Byrne introduced us to a new term – “derivative content” – it’s about how great radio stations and successful podcasts extend their brands into other areas that include merch, event marketing, and fan experiences. And it’s the nexus where broadcasting and podcassting meet.
Read MoreThe Smartest Business Decision Of 2019? They Cancelled Woodstock 50
There’s been no shortage of bad news lately. From public shootings to trade wars to Jeffrey Epstein, the news has just been awful. And the more visual it gets, the worse it gets. So, that’s why we should all be thankful than when we turn on the news today, tomorrow, and the next day, here’s […]
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