A bold new TV campaign for a British radio station leans heavily into the smart speaker opportunity. But that’s not the only thing innovative about it. This is a radio station whose parent company is investing in television marketing. For broadcast radio, it doesn’t get much bolder than that.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
All Those News Junkies In Our Midst
Today is one of those “good news / bad news” days on JacoBLOG. The bad news is that being a “news junkie” these days can be harmful to your health. The good news is that for music stations, it can be a great motivation to tune in and escape. Today’s post breaks down new research, including just released PRTS 2022 data, to help you make sense of the situation. That’s the good news.
Read More“There’s a bathroom on the right”
If you’ve every mistranslated Jimi Hendrix’s “Purple Haze” lyric into “S’cuse me while I kiss this guy,” this Friday blog post is for you.
Read MoreVideo Helped The Podcasting Star
When you think about the “audio renaissance,” what comes to mind? Podcasts, most likely. Yet, one of the big topics at Podcast Movement last month was podcast video – producing a visual version or trailer for audio podcasts that live on sites like YouTube. Is this a movement or just a moment? And in either case, is there a lesson here for broadcast radio shows? Let’s take a look.
Read MoreThe Care And Compensation Of Your Air Talent
For radio talent, “making it” is no longer a matter of getting a high-paying job on the air in a major market. In fact, the savviest personalities have found ways to meld their interests into successful “side hustles” that are both sustainable and satisfying. Given the vagaries of the radio broadcasting industry today, why not?
Read MoreThe Greying Of Radio
Media personalities come and go, but today’s blog post stories of a greying anchorwoman who lost her gig and a twentysomething former night jock who only wants to entertain on the radio airwaves will open your eyes. These stories that have sprouted up around the 25-54 year-old margins speak volumes about how talented personalities are trying to navigate an increasingly difficult space. I know you’ll have thoughts on these fascinating broadcasting tales.
Read MoreRadio: A Labor Of Love
Welcome to Labor Day Weekend 2022 – ironically, in the middle of the Great Resignation.
Read More10 Lessons We Learned From “The Millennial Research Project”
Millennials have been something of an enigma to radio broadcasters. In 2017, Jacobs Media conducted a bold ethnographic research study focused on Gen Y, released at the Public Radio Program Directors’ conference that year. Here are the 10 key takeaways from this insightful research study we published. Looking back, did we get it right? Or not so much?
Read MoreRadio Needs Megan Coyne
One of the hardest positioning feats many of us face is changing the entrenched perceptions owned by a tired, old brand – especially when the negatives outnumber the good deeds. But the tools are there for the taking, especially in the social space. And smart brands are developing social strategies that can successfully change hearts and minds. Radio, are you listening?
Read MoreThere’s No “Quiet Quitting” In Radio
A new term gaining popularity in workplace circles is “quiet quitting.” For some, it’s the quiet pursuit of that elusive work-live balance. For others, it’s playing the delay game on a boring or bad paying job as an unhappy employee seeks greener pastures. But what about radio? Who are the “quiet quitters” and is anybody serious about attaining a work-live balance? Keep reading.
Read MoreWhere Are The Hits?
If you work in radio for a station that plays (or played) new music, you likely know how arduous it’s become finding new hits to play. And if you’ve seen a music test lately, odds are those song scores aren’t what they used to be. A new analysis by a UK research firm may have uncovered some of the key variables that define the new music landscape.
Read MoreHow Any Radio Station Can Be An Innovator
Innovation comes in many different forms. We think of ingenious gadgets like the IPhone, “Alexa,” and even the Roomba. But the fact is, amazing inventions can come from anywhere – from any company or employee on the org chart. Today’s blog post examines innovation in radio – NOT an oxymoron – but something the industry can nurture and encourage. Let’s get to work.
Read MoreIs Podcasting Finally Becoming a “Movement?”
Today’s #TBT post is a trip back in time to Podcast Movement in Chicago back in 2016. It’s actually not so long ago, but for the podcasting platform, it may as well have been light years. Back then, I was thinking about the great potential radio broadcasting could have in this space. Here’s a look at that 2016 event with the perspective we’ve gained these past six years.
Read MoreWhy The World Doesn’t Need Another Copycat Brand
The big story in the social space these past couple of years has been the astonishing runup of TikTok, stealing legions of teens away from establishment players like Facebook, Instagram, Twitter, and Tumbler. Today’s blog post is an exercise in strategic warfare and what to do when your brand is disrupted. Do you simply copy your new competitor or is there a more effective way of doing battle. Get out your white boards, and let’s start drawing up plays. Because radio programmers and strategists can learn from the missteps of the big boys and girls.
Read MorePodcast Movement In 2022 – Reckonings
Today marks the opening of Podcast Movement in Dallas – a time when thousands in the podcasting community commune with each other. But what is the current state of the podcasting platform, and what are we learning about where the medium is headed? Thanks to brand new research data, I’ve got valuable new insights from our Public Radio Techsurvey 2022 as well as AQ4, our air personality study you might find surprising.
Read MoreIs Radio Play-By-Play The Next Shoe To Drop?
The art of radio play-by-play is being threatened by sports franchises looking to cut expenses. This time, it’s the Portland Trail Blazers, looking to save money on their broadcasts by not sending their play-by-play teams on the road. And what does it say when radio broadcasters themselves put less value on their air talent during RIFs?
Read MoreLife On The Airwaves In 2022
So what are America’s radio personalities talking about at Morning Show Boot Camp 34 this year in Chicago? There’s a lot going on, but the conference started with our presentation of 750 air talent respondents in our AQ4 study. It was both an eye-opener and a jaw-dropper. Today’s blog post sums up the reactions, and talks about those all important “next steps.”
Read MoreI Have Seen The Future Of Radio…At The Morning Show Boot Camp
This year’s Morning Show Boot Camp 34 gets underway as this post is being published. Today’s #TBT is a journey back to 2016, an exciting, vibrant gathering of the best and brightest behind the mix. As you’ll read, this moment in radio was a challenging time. But after two years of COVID, and fears about a coming recession, this year’s gathering of radio’s air personalities will be another test of their resilience and dedication to this business. I have no doubt they will once rise to the occasion. As I’ve learned, that’s who they are.
Read MoreThe New Fall Season…At Your Radio Station
Remember when there used to be “The New Fall Season?” It was a big deal for the auto companies and the TV networks as they each rolled out their best new products. Not anymore, but that doesn’t mean radio can’t play this game. Grab your remote, fasten your seat belt, and click below.
Read MoreWhen A Major Media And Entertainment Brand Takes Big Risks
For a heritage brand, staying the course can turn out to be a dangerous path. Like the so-called “prevent defense” in football, it always seems to allow the other side to put up some points. That why Disney’s moves this year have been worth the price of admission. They’ve rolled the dice, butted heads with a rising political figure, and even started running R-rated content on their video streaming platform. For heritage radio brands, it’s a great object lesson.
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