Paul Jacobs jumps back in today for some thoughts on advertising – and how it impacts radio: It’s hard to tell whether it’s a big deal or someone representing Generation X has hired a PR firm, but this past Sunday, articles appeared in the New York Times and our local paper touting the fact that […]
Read MoreCostco Rocks
I definitely have a big store phobia. Then again, shopping with me under any circumstances is never a joy. Except for Costco. I just love the place, and always end up buying more stuff than intended. I’m not alone. Most people love the place – except for Wall Street, that is. That’s because Costco’s pay […]
Read MoreStop Voicetracking!
There, I’ve said it. Two simple words that could change our business for the better. Of all the cost-savings gleaned from consolidation, this is the most insidious, damaging, and short-sighted policy that has strangled our industry over the past decade. The political landscape has taught us a great deal about words and phrases that influence […]
Read MoreGuest Blog: Programming Myopia
Today I’m glad to bring in a local pinch-hitter, Tom Bender, Regional Manager and Sr. VP for Greater Media Detroit: If I hear the term "outside the box" one more time, I think I’ll go nuts. Someone is always encouraging managers and programmers to think outside it, yet managers are intensely uncomfortable with the results. […]
Read MoreGuest Blog: By The Numbers
Today, I’m pleased to welcome Arbitron’s Vice President for Domestic Research, Dr. Ed Cohen, for an exciting guest blog: It’s a general perception that research geeks don’t write exciting stuff. Then again, that may be just perception, but if you’re the typical radio person reading this, you’re probably thinking something like “he’s going to defend […]
Read MoreGuest Blog: It’s About Time…
Today we’ve got Jacobs Media’s Tim Davis joining us for a guest blog with some technology news: Somebody in the new technology space has finally recognized the value of radio. While there have been a number of failed starts to date, it looks like finally there will be an FM receiver that works like a […]
Read MoreGuest Blog: It's About Time…
Today we’ve got Jacobs Media’s Tim Davis joining us for a guest blog with some technology news: Somebody in the new technology space has finally recognized the value of radio. While there have been a number of failed starts to date, it looks like finally there will be an FM receiver that works like a […]
Read MoreGuest Blog: Nobody Really Wants Variety
Today we’re joined for a guest blog from Mark Ramsey, founder & President of Mercury Radio Research (and an accomplished blogger in his own right): The momentum (such as it is) behind HD Radio is driven in part by a magnificent lie: Listeners want more choice. They may say they do. But no, they don’t. […]
Read MoreAlternative's Death Greatly Exaggerated
Dave Beasing joins us for another guest blog: If I try to list all the Alternative stations that saw ratings increases, I will inevitably offend someone by leaving them out. Suffice it to say that the Alternative Honor Roll is lengthy this Spring. Some stations (like KROX/Austin, KCXX/Riverside, KEDJ/Phoenix — woops, I wasn’t going to […]
Read MorePR Please
I’m back for today, we’ll have more guest blogs coming up next week, with some more very interesting folks contributing. So I read a review of the new Hyundai Sonata in USA Today a week or two ago. As the article wraps up, columnist James R. Healy makes the following observation: "And, of course, the […]
Read More“Living and Dying In 3/4 Time”
This time around, I’d like to welcome Saga Norfolk’s President/GM Dave Paulus for a guest blog: OK, so being the resident parrothead of the Hampton Roads area, I can usually find any meaning to any Jimmy Buffett song title. Today, however…I’ve got a good one. Look, I write a MAJOR check to Arbitron every month, […]
Read More"Living and Dying In 3/4 Time"
This time around, I’d like to welcome Saga Norfolk’s President/GM Dave Paulus for a guest blog: OK, so being the resident parrothead of the Hampton Roads area, I can usually find any meaning to any Jimmy Buffett song title. Today, however…I’ve got a good one. Look, I write a MAJOR check to Arbitron every month, […]
Read MorePromo Strategy
You have to give ABC a great deal of credit for turning around their prime time fortune last season. With big hits like "Desperate Housewives" and "Lost," ABC resurrected the network. How did they do it? Much of the credit goes to their on-air promos, and the strategies they employed to schedule them. First, they […]
Read MoreCAN WE M / AKE RDS / WORK?
Today, I’m very pleased to bring you a guest blog from Larry Rosin, President of Edison Media Research: The other day I was driving my wife’s car when my six-year-old, who is working on her reading, asked me: “Dad is this song by a group called ‘HOOBASTA’?” As you might imagine, I was briefly puzzled […]
Read MoreRadio’s Values Deficit
Today’s guest blog is from Paul Jacobs: Here’s how I spent my weekend: on Saturday, I read an article in the LA Times that asked the question: "Does Radio Have A Future?". Sunday morning, the lead story in the "Week In Review" section of the NY TImes attempted to answer the question in an article […]
Read MoreRadio's Values Deficit
Today’s guest blog is from Paul Jacobs: Here’s how I spent my weekend: on Saturday, I read an article in the LA Times that asked the question: "Does Radio Have A Future?". Sunday morning, the lead story in the "Week In Review" section of the NY TImes attempted to answer the question in an article […]
Read MoreGreetings From Israel
I’m gone a lousy week and look what happens. A payola scandal has rocked radio, further tarnishing radio’s already black and blue image. I cannot tell you how many times focus group and L.A.B. respondents ask whether it’s some form of law or deal with record companies that stations only can play one single from […]
Read MoreRadio=Detroit
Today we’ve got another guest blog from Paul Jacobs: Are there parallels between what’s going on in the domestic automobile industry and radio? An article in last Sunday’s New York Times chides Detroit for its inability to respond to changing consumer demand, primarily in the area of new technology in the form of hybrid vehicles. […]
Read MoreGuest Blog: The Dreaded Triple S
We’re joined for another guest blog today. This time around I’d like to welcome Steve Goldstein, Executive VP for Saga Communications has some thoughts on an interesting predicament: All of the press these days is devoted to new technology taking listeners from terrestrial radio to Ipods, Satellite and internet audio, and the theme is clear: […]
Read MoreGuest Blog: Meet The Podcast
Another guest blog today, and once again, I’m glad to have Jacobs Media’s Dave Beasing join in to share some observations: Just prior to delivering his trademark, "If it’s Sunday, it’s Meet the Press," closing line this week, NBC’s Tim Russert offered new information about how to receive a podcast the program. That means that, […]
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