OK, my math SAT score left a little something to be desired, but years of analyzing callout and extrapolated Arbitrends qualify me to raise an eyebrow over recently reported Sirius subscriber rates. According to TheStreet.com, while Sirius reports adding 359,000 new customers in the third quarter, there are some questionable reporting practices in effect. – […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Who Designed Your Billboards?
Empowering listeners isn’t just smart radio – it generates buzz. A couple of months ago, WMMR’s Preston & Steve ran a contest where listeners were asked to come up with the slug line for their upcoming billboard campaign. Over 800 entries later, the winners were posted. Looking objectively at this promotion, several things jump out: […]
Read MoreSo Long, Tim
It’s been another crazy week – video iPods, payola firings, the Lincoln Financial/Jefferson Pilot deal – but for me, the big story was the departure of Tim Sabean from Infinity’s WYSP to run Howard Stern’s Sirius channels. A lot of terrestrial radio people have left in recent years to try other things, but Tim’s departure […]
Read MoreNew Video iPod
Item 1: Steve Jobs introduces the new video iPod. Item 2: ABC announces that "Lost" and "Desperate Housewives" (plus three others) will be available for downloading the day after they air, commercial-free from the iTunes store ($1.99 each). Item 3: You can bet ABC’s affiliates will whine about this, but now we’ll absolutely find out […]
Read MoreIt’s In The Way That You Say It
Phrasing and language is so important. Over the past several years, listeners have gotten onto our game of creating music sweeps. Whether it’s 45 minutes, 10 in a row, or other iterations, most of these old music guarantees are either wallpaper, or they simply cannot generate much in the way of superiority in the current […]
Read MoreIt's In The Way That You Say It
Phrasing and language is so important. Over the past several years, listeners have gotten onto our game of creating music sweeps. Whether it’s 45 minutes, 10 in a row, or other iterations, most of these old music guarantees are either wallpaper, or they simply cannot generate much in the way of superiority in the current […]
Read MoreBuzz Off III
Since sitting in on Mark Hughes’ "Buzz University" session, and thinking about how to generate buzz in an environment with decreasing dollars for traditional marketing, there are some great real life examples we’re seeing every day. Alaska Airlines has painted one of its 737s with a giant king salmon. It’s a co-promotion with the state’s […]
Read MoreView From The Barcolounger
Today, it’s a guest blog from Bill Jacobs, who recently had the pleasure of experiencing some back problems: If one good thing came out of a recent week writhing in pain and laying on my back, it was that I got to catch some pretty good television along the way. And I’m glad to report […]
Read MoreBuzz Off II
After sitting through a Buzz University session led by Mark Hughes, author of "Buzz Marketing," I started thinking about "real life" radio examples. And I quickly recalled the KYYS billboard campaign that ran last year. To celebrate its 30th birthday, 15 models were rounded up, and…well, you get the picture. As innocent as this board […]
Read MoreBuzz Off I
I was fortunate enough to be invited to a seminar hosted by Greater Media Philadelphia’s John Fullam. Author, CEO, and marketing whiz, Mark Hughes, spoke to a large, attentive group made up of managers and talent from WMMR, WMGK, and Ben. Mark is the author of a book that we’ve discussed in various client meetings […]
Read MoreTurning Japanese
Here’s an interesting stat that is very likely a predictor of the future here in the U.S. – 20% of music sales in Japan are now being sold over cell phones. This includes everything from songs to ringtones. Since launching this service less than one year ago, KDDI (the #2 cell phone company in Japan) […]
Read MoreBuilding The Perfect Beast
In yet another example of customer-generated ideas, Slate is reaching out to its readership to help them redesign the next version of their Web site. It’s another very simple, but effective way of reaching out to their very best customers to get evaluations, and more importantly, ideas about where to take their online magazine next. […]
Read MoreMore Bang
The issue of new music from old guys – or "Current Classics" has been floating around the Classic Rock format for 20 years. On the one hand, the audience always seems to have an interest in hearing how their music legends sound today. It’s sort of like that fascination that surrounds Roger Clemens as he […]
Read MoreThere’s $$$ in Podcasts
Out of necessity perhaps, the newspaper business is ahead of radio when it comes to monetizing Web services. Case in point: the Denver Post recently sold their podcasts to Best Buy for $30,000. The podcasts will have an open mention, followed by a :10 at the end. If they can do it…
Read MoreThere's $$$ in Podcasts
Out of necessity perhaps, the newspaper business is ahead of radio when it comes to monetizing Web services. Case in point: the Denver Post recently sold their podcasts to Best Buy for $30,000. The podcasts will have an open mention, followed by a :10 at the end. If they can do it…
Read MoreBush 41 & 43 Go Viral
Today I’ve got a guest blog from Jacobs Media’s Ralph Cipolla: Funny how tragic circumstances and cheap photo-editing software can co-conspire to make a case for the power of viral marketing. As early as September 8th, I first see the fishing photo while visiting a client in Tennessee. Between September 9-11, the same picture is […]
Read MoreBush 41 & 43 Go Viral
Today I’ve got a guest blog from Jacobs Media’s Ralph Cipolla: Funny how tragic circumstances and cheap photo-editing software can co-conspire to make a case for the power of viral marketing. As early as September 8th, I first see the fishing photo while visiting a client in Tennessee. Between September 9-11, the same picture is […]
Read MoreDying Is Easy – Comedy Is Hard
David Spade has a cool-sounding new show on Comedy Central, "The Showbiz Show With David Spade" where he skewers celebrities. Interestingly, the Comedy Central folks wanted Spade to do the show on a nightly basis. Spade’s reaction? "There was no way I could make it funny every night. Once a week is hard enough." It […]
Read MorePodcasting… What’s It Good For?
I’ve got another guest blog from Jacobs Media’s Tim Davis: Over the last few weeks, I’ve devoted a large chunk of time to checking out various podcasts – from the informational to the esoteric. One thing is certain, there IS a podcast for every taste and interest. That said, most of them are not very […]
Read MorePodcasting… What's It Good For?
I’ve got another guest blog from Jacobs Media’s Tim Davis: Over the last few weeks, I’ve devoted a large chunk of time to checking out various podcasts – from the informational to the esoteric. One thing is certain, there IS a podcast for every taste and interest. That said, most of them are not very […]
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