The synergy of commercial-free, Jack-FM, and a hit television show came together last weekend. It surrounded the debut of "24," Fox-TV's addictive episodic drama, and its protagonist Jack Bauer.
On Sunday, when the show debuted, five Jack stations went commercial-free for 24 hours – a buzzworthy event that Fox gladly sponsored. And remember – this isn't one of those synergistic events that a big multi-layered conglomerate like Viacom is pulling off. Instead, it's the Fox Television Network teaming up with CBS Radio stations.
At a time when radio needs all the positive, big-time exposure it can get, this is a great example of thinking big, out of the box, and very "purple."
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