…They will hear it. We are in the process of compiling information from the reams of data being generated from our second annual Tech Poll (visit Jacobsmedia.com to see the first two reports on Howard Stern and Cell Phone Only Users). This time, a record 79 Rock stations took part, and 25,000+ respondents participated. Among […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
What’s Wrong With Active Rock?
As readers of this blog know, I stepped out in early February to talk about the Arctic Monkeys, a new Brit band that sounded exciting to me. They were breaking sales records across the pond, I listened to the single and a couple of other tracks on their site and was impressed. I liked the […]
Read MoreWhat's Wrong With Active Rock?
As readers of this blog know, I stepped out in early February to talk about the Arctic Monkeys, a new Brit band that sounded exciting to me. They were breaking sales records across the pond, I listened to the single and a couple of other tracks on their site and was impressed. I liked the […]
Read MoreListener Created Content Revisited
Way back in August, Dave Beasing put out a great memo to Jacobs Media clients, urging stations to consider on-air and outside marketing campaigns that are listener-generated. We’ve touched on this topic several times in this space as well. In the best spirit of NeoRadio, the idea was to engage the listeners to do some […]
Read MoreWhat Happens In Vegas…
At a time when some Alternative stations are being shut down, Tim Pohlman & Chris Maguire’s Riviera Broadcast Group did their homework and saw the opportunity for a new one in Vegas – and it’s generating quite a local buzz. Why? In true NeoRadio fashion, Area 108 is instilled with listener-generated values that had been […]
Read MoreNBA.com Dance Team Bracket
If you think the NBA is smart, keep in mind that brackets to pick hot babes is something we’ve been doing in radio for years. For this March Madness season, the NBA is using online voting to help pick the best Dance Team. Jacobs Media clients have used NCAA-style bracketing for everything from choosing the […]
Read MoreMore Cult Branding
As Matt Ragas, author of "The Power of Cult Branding," told us at the 2003 Jacobs Media Summit, cult brands are being formed every day. In that speech, he pointed to Google as a great example. In a recent New York Times feature article, Trader Joe’s has now entered cult brand status. Maybe it’s not […]
Read MoreSon Of #6
Around the Motor City, you say #6 to a middle-aged guy, and he thinks of Al Kaline, Detroit Tiger Hall of Famer who is commonly thought to be the best that team has ever produced. Many don’t know Al’s son, Mark, who has risen to global media manager for Ford. At a recent radio forum, […]
Read MoreDis-Content
How great is the chasm that separates how satellite and terrestrial radio do business and are measured by Wall Street? Consider the following facts from a recent Mediaweek article: Fact: Sirius signs Sex And The City author Candace Bushnell for weekly talk show. Fact: XM signs Oprah Winfrey for $55 million to program a channel, […]
Read MoreDoze Darn Dems
In article after article, and analysis after analysis, political wonks are in agreement that the Democratic strategy (assuming there is one) is flawed. Yes, President Bush has made lots of errors, and Republican office holders may indeed end up paying the ultimate price. But just sitting around and gloating about how the other guys are […]
Read MoreIt’s A Classic Rock World
As seen during a commercial break on CNN’s "Anderson Cooper 360º," a spot for Fidelity mutual funds featuring "In-A-Gadda-Da-Vida" – asking the question, "Need a little flower power?" What’s next? "Walk On The Wild Side" for Dr. Scholl’s?
Read MoreIt's A Classic Rock World
As seen during a commercial break on CNN’s "Anderson Cooper 360º," a spot for Fidelity mutual funds featuring "In-A-Gadda-Da-Vida" – asking the question, "Need a little flower power?" What’s next? "Walk On The Wild Side" for Dr. Scholl’s?
Read MoreWWSS*
* What Would Spitzer Say So, I’m on my way through The New York Times Magazine heading toward the crossword puzzle when the "Ethics" column captures my eye. Every week, "ethicist" Randy Cohen attempts to answer the questions of readers who are struggling to do the right thing. Last week, the lead query was radio-related: […]
Read MoreIt’s A Niche, Niche, Niche, Niche World
Dave Beasing dives in again for another guest blog: Social commentators are eager to point to this year’s low ratings for the Academy Awards ceremony as further evidence that Hollywood is putting out the wrong movies. There’s probably some truth to that – as none of the nominees for Best Picture were major box office […]
Read MoreiGod?
The Vatican announced recently that Pope Benedict XVI was given an iPod by a group of Vatican Radio employees. (Of course, you’re wondering – it was a nano). They preloaded it with a potpourri of classical music programming, along with various features that are specific to the Pope’s work. Apparently, no AC/DC or Sabbath. But […]
Read MoreListener-Generated Creativity
We have talked about this a lot in this blog – the concept of ceding some control of your outside marketing to your listeners. We have seen this work for stations in a variety of different ways. Listener-generated activities not only are the source for great creative ads, but they also whip up buzz. Given […]
Read MoreWhere It’s Going
The Great One, Wayne Gretzky, may have delivered the best quote about visualizing the future when he said, "I skate to where the puck is going to be, not where it has been." In a simple statement that defines why he was the best ever on the ice, Gretzky summed up what every media CEO […]
Read MoreWhere It's Going
The Great One, Wayne Gretzky, may have delivered the best quote about visualizing the future when he said, "I skate to where the puck is going to be, not where it has been." In a simple statement that defines why he was the best ever on the ice, Gretzky summed up what every media CEO […]
Read MoreThe Upside Of Upheaval
Hey, it’s not just radio. Everyone in media – from newspapers to ad agencies – is going through the same process of redefinition. What will be the shape of the media landscape in two years, five years, and beyond? Paul and I recently attended an investors’ conference, hosted by the firm that handles our company’s […]
Read MoreThe Leader Of Leaders
Happy to welcome back Dave Beasing for another great guest blog: Few people through history seem to have had a greater grasp on effective leadership than legendary UCLA basketball coach John Wooden. A few years back, we were proud to bring one of his players, Andy Hill, to the Jacobs Summit to talk about Coach […]
Read More- « Previous Page
- 1
- …
- 246
- 247
- 248
- 249
- 250
- …
- 266
- Next Page »
