We wish you, your family, and your "work family" the happiest, healthiest, and most peaceful of holidays. It’s not too late to make those charitable contributions in ’06. Recharge those batteries, and we’ll be back in January with new blog entries. Thanks for visiting, and we’ll see you soon.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
A Christmas Story
On the way into work this week, I heard WCSX play John Lennon’s "Happy Christmas (War Is Over)" and it brought back a memory of Christmas two decades ago that I thought you might enjoy reading about. I was working for XL102 in Richmond, one of my first "AOR" clients, and the PD was a […]
Read MoreSmall Ball
How many times do you see one of these in the course of a week with your PC? And the joke, of course, is that it’s common knowledge that Microsoft doesn’t read or react to these “error reports.” We assume that because they’re a mega-company, they simply cannot respond to these types of consumer problems. […]
Read MoreYou’re Not My Type
When we think about prospective programmers and jocks, we often typecast candidates as Type A’s or Type B’s. Now it turns out the Japanese are focused on much different "types." According to The New York Times, they’re into blood types. While most Americans know their Social Security numbers and maybe even their cholesterol levels, a […]
Read MoreYou're Not My Type
When we think about prospective programmers and jocks, we often typecast candidates as Type A’s or Type B’s. Now it turns out the Japanese are focused on much different "types." According to The New York Times, they’re into blood types. While most Americans know their Social Security numbers and maybe even their cholesterol levels, a […]
Read MoreDear eDiary II
I’ve just returned from the Arbitron Consultant Fly-In – a solid set of meetings that continues to highlight quite a bit of activity coming out of Columbia. Aside from the roll-out of PPM next month in Philly, don’t forget about upcoming changes that will impact everyone. In speaking with various Arbitron people, they are rightfully […]
Read MoreWeb Smart
It seems like every week, we’re seeing more and more evidence that terrestrial radio is figuring out unique, clever, and intelligent ways to weave the digital landscape to best suit their tactical needs. One example is John Hager and 97Rock. These guys don’t run away from Christmas music in December – they embrace it. For […]
Read MoreYou Won!
A much better choice than national and international leaders, Time magazine’s "Person of the Year" is YOU. Yet another strong indicator that CGM has become more than just a fad. On the cover of the new issue on newstands, there’s simply a mirror, illustrating that regular folk are using the Internet in ways that once […]
Read MoreKeeping Score
The results are coming out on the online shopping season, and no surprise – it’s up a reported 24% from last year according to comScore. Walmart.com couldn’t take the web traffic on Black Friday, so that should tell you something about where shoppers are spending time. So why isn’t radio in on the act? As […]
Read MoreYour Favorite DJ – Bush or Clinton?
Jacobs Media clients are only too aware that a number of years ago, I "appropriated" the term, "retail politics," and turned it into "retail radio." The idea – inspired by Mr. Exit Poll, Larry Rosin – is that the same hand-shaking-and-baby-kissing techniques that work in political contests move the needle in Arbitron ratings, too. If […]
Read MoreConnecting The Cappuccinos
As regular readers of this blog know, I’m a frequent Starbucks customer. At a recent visit, I noticed this card at the counter (click the image for a larger version). And after reading it over, I thought it was just an odd statement of the obvious. Why would someone need to have Starbucks suggest how […]
Read More“It’s A Zero Sum Game”
You’ve heard that line before. But in this case, "It’s a zero sum game" refers to a statement that William H. Frey, a Brookings Institution demographer has made about how cities are now competing for young people. As Boomers retire in droves, metros are faced with the task of attracting the hottest demographic – 25-34 […]
Read More"It's A Zero Sum Game"
You’ve heard that line before. But in this case, "It’s a zero sum game" refers to a statement that William H. Frey, a Brookings Institution demographer has made about how cities are now competing for young people. As Boomers retire in droves, metros are faced with the task of attracting the hottest demographic – 25-34 […]
Read MoreContent Commitment
Some big news from the HD Radio Alliance was their recent announcement that participating broadcasters are upping their advertising commitment to $250 million, up 20% from 2006 levels. This is impressive, and is indeed a sign that terrestrial radio is getting more serious about making a digital impact with HD. But remember the first thing […]
Read MoreFish Where The Fish Are
Headline: NYMRAD unveils its pro-radio campaign. Finally realizing that it is indeed about PR, the New York Market Radio Association has announced it will kick off an outdoor campaign designed to sell the ad community on the strengths of terrestrial radio. This is a long overdue, but smart, realization that if we’re going to change […]
Read More“Your mama still has a Walkman!”
Whether you think Microsoft’s new Zune is a joke or a serious competitor to iPod, you have to love and appreciate the battle that J Allard is waging against Steve Jobs. While it’s hard to think about Microsoft as an underdog to any company, the fact that Apple now owns 85% of the music download […]
Read More"Your mama still has a Walkman!"
Whether you think Microsoft’s new Zune is a joke or a serious competitor to iPod, you have to love and appreciate the battle that J Allard is waging against Steve Jobs. While it’s hard to think about Microsoft as an underdog to any company, the fact that Apple now owns 85% of the music download […]
Read More“Did you hear what Howard said this morning?”
eWhen was the last time you heard someone say THAT? Probably about a year ago, when Howard was still broadcasting his show on FM radio. Despite being able to say the "7 dirty words" whenever he wants, no one is talking about the show anymore. And despite all the Sirius advertising that is bombarding us […]
Read More"Did you hear what Howard said this morning?"
eWhen was the last time you heard someone say THAT? Probably about a year ago, when Howard was still broadcasting his show on FM radio. Despite being able to say the "7 dirty words" whenever he wants, no one is talking about the show anymore. And despite all the Sirius advertising that is bombarding us […]
Read MoreDecember 8th
In a full-page advertisement in a recent Sunday edition of the New York Times, Yoko Ono implored the world to celebrate the anniversary of her husband’s death as a day of worldwide healing. A nice thought, and one that radio could most definitely embrace. Over the years, Yoko has become a morning show punchline. You […]
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