jacoBLOG

The speculation has run rampant since the proposed merger between XM and Sirius was announced.  In no surprise to any of us in radio, Mel Karmazin has emerged from the wreckage of both companies as the CEO.  It’s been interesting to read about all the different plans that Mel is rumored to be considering.  Yet, […]

Read More

One of the goals accomplished by Budweiser’s heavy advertising in the Super Bowl was the launch of Bud.TV, the new channel recently launched by the King of Beers.  It’s an interesting combination of comedy, girls, and CGM, designed to keep guys entertained. So, what’s the point here?  Of course, Bud’s TV commercials are legend – […]

Read More

One of the goals accomplished by Budweiser’s heavy advertising in the Super Bowl was the launch of Bud.TV, the new channel recently launched by the King of Beers.  It’s an interesting combination of comedy, girls, and CGM, designed to keep guys entertained. So, what’s the point here?  Of course, Bud’s TV commercials are legend – […]

Read More

It becomes more and more clear to us with every CGM-type campaign our clients run that there’s talent "out there."  The quality of the TV spots, billboard slug lines, and parody songs gets better with every passing month.  There’s no doubt in our minds that when stations and radio companies are thinking about who’s going […]

Read More

It becomes more and more clear to us with every CGM-type campaign our clients run that there’s talent "out there."  The quality of the TV spots, billboard slug lines, and parody songs gets better with every passing month.  There’s no doubt in our minds that when stations and radio companies are thinking about who’s going […]

Read More

On the eve of Jacobs Media’s Tech Poll III, we’ve been doing a great deal of thinking about the power of research, and how companies and stations use it effectively – and not so effectively.  A recent issue of Online Spin clarifies the pros and cons of surveying customers through the eyes of Fred Reichheld, […]

Read More

Today we’ve got a guest posting from Jacobs Media’s Paul Jacobs: Top 10 reasons why an XM-Sirius merger sounds like a bad idea: 1.  $19.99/month 2.  Since when did the government reward failure? 3.  Does this mean that the FCC will completely de-regulate radio now? 4.  Howard gets wealthier because the stock goes up 5.  […]

Read More

I don’t know about you, but there’s something about the word "free" that sounds like there has to be a catch somewhere.  But recently, it was a common element in a couple of music stories that has to get you thinking. First, Steve Jobs comes out with a paper that urges record labels to dump […]

Read More

Many saw the recent study from Media Audit that touted the power and reach of radio clusters’ websites in various markets.  As the chart below shows, a strong percentage of adults are logging onto the web sites of many companies’ websites.  This includes Clear Channel, of course, but also clusters owned by Entercom, Emmis, and […]

Read More

For some time now, we have been strongly advocating more video integrated into station web sites and personality shows.  Back in broadcast school or college, we were all taught that on the radio, you paint pictures with their words. While that may have been true for Stan Freberg and Cousin Brucie, it’s not the case […]

Read More

We’ve talked about the difficulty of finding new talent for radio, whether in sales, programming, or on the air.  Like it or not, we have to come to grips with a new reality – younger people aren’t dying to work in radio, because many no longer love the medium.  While many still use the radio […]

Read More

Imagine these headlines appearing in American newspapers, magazines, and news sites: "Record Numbers Tuning Into Radio" "Radio In Tune With The Times" "Digital Platforms Help Radio Reach High" "Radio Enters A New Golden Age As Digital Use Takes Off" They seem like fiction, don’t they?  Like a lame bit on a tired morning show.  But […]

Read More

We do a lot of focus groups at Jacobs Media, they are a great way to keep your ear to the ground.  In session after session, respondents know a great deal about streaming, iPods, and satellite radio.  But when it comes to HD Radio, there’s confusion.  And no one seems to know anyone who has […]

Read More

Two separate – but very connected stories – are breaking this week involving two, old-line media entertainment companies – NBC and Columbia Records.  Both are going against the grain by looking to programming guys to lead them into the digital future. In NBC Universal’s case, Jeff Zucker has taken the head job, succeeding the more […]

Read More

Read More

Read More

Jacobs Media has a long, rich history in Philadelphia.  I hooked up with Ken Stevens and Andy Bloom in the late ’80s when we took YSP Classic Rock and became the first Howard Stern affiliate.  Throughout the ’90s with Tim Sabean, YSP was always successful, hitting #1 12+ at one point, even while moving from […]

Read More

Today we’ve got a guest posting from Jacobs Media’s Paul Jacobs: Guerilla marketing is over because it’s been equated with terrorism in Boston. Radio station contests are too dangerous because of the unfortunate event in Sacramento. Risqué language is verboten because of Janet Jackson’s boob – two years ago. At a time when it’s harder […]

Read More

Today we’ve got a guest posting from Jacobs Media’s Paul Jacobs: Guerilla marketing is over because it’s been equated with terrorism in Boston. Radio station contests are too dangerous because of the unfortunate event in Sacramento. Risqué language is verboten because of Janet Jackson’s boob – two years ago. At a time when it’s harder […]

Read More

The other week, I celebrated my birthday.  And because I belong to many radio station email clubs, I was bombarded with many birthday greetings.  They’re all very nice, of course, but they also all look pretty much the same – signatures of the jocks, a cute line about "you’re never too old to be a […]

Read More