It seems that most of the meetings that Paul and I participate in with high-level broadcasters continue to focus on where revenue growth is going to come from. That’s why the data below – 68,000,000 streamies strong – pretty much speaks for itself. Look at the volume of streaming, check out the quality of advertisers, take note of the demographics of streamies – especially their age and income. It’s not difficult to figure out where a content medium like radio has to be (assuming we don’t save and slash our way into oblivion).
This is Nielsen data from the last week in April:
Data on the Entertainment Industry, Television Segment:
Week ending April 29, 2007 US, Home and Work
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- It’s A Brand New Day(part) - September 9, 2024
- Better Radio Through Chemistry? - September 6, 2024
- In Search Of…Female PDs - September 5, 2024
Leave a Reply