Jacobs Media’s Tim Davis points to some great resources for doing "write" by your Web audience: Now that everyone’s firmly focused on Internet revenue, and specifically, station websites, I wanted to give you some of my perspective. As we know, radio station Web sites are often a work in progress, and redesigns are ongoing. We […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Head-To-Head
Investors Business Daily recently set up a comparative analysis between satellite and HD radio in a recent web article. While subjective, it sheds light on the dilemmas that each of these new technologies faces moving forward. Satellite received big points for its content, but the reviewers noted that in and around the New York metro […]
Read MoreStop Calling Them Listeners
In one of those recent marketing/media posts, there was an interesting essay imploring tech professionals to stop calling people "users" (which has been the official/unofficial jargon for many years) and start thinking about them as "consumers." Even though the latter is a rather generic term, the idea of "users" seems to connote a special, narrow […]
Read MoreWhat are they afraid of?
Jacobs Media’s Dave Beasing chimes in on GOP candidates missing a huge opportunity to campaign like it’s the 21st Century. According to the Washington Post, the Republican version of The CNN-YouTube Debates may have to be postponed from the original September 17th date until sometime later. There are plenty of home video questions being submitted, […]
Read More“What’s On TV?”
The answer to today’s blog headline is "great, compelling, buzz-worthy shows." It is indeed amazing how in this sea of new technology, the TV and cable networks keep coming up with programming that is the nexus for social interaction and discourse – even among young viewers. A research company called Youth Trends found that amidst […]
Read More"What's On TV?"
The answer to today’s blog headline is "great, compelling, buzz-worthy shows." It is indeed amazing how in this sea of new technology, the TV and cable networks keep coming up with programming that is the nexus for social interaction and discourse – even among young viewers. A research company called Youth Trends found that amidst […]
Read MoreA Positive Story About Radio
Jacobs Media’s Paul Jacobs joins us today with some good news for radio from the Gen Y front: There’s been this unbelievable noise coming from my teenage daughter’s bedroom this week. Defying all press reports and conventional wisdom, she’s actually listening to the radio. And amazingly, she’s listening to AM radio. No, she hasn’t gone […]
Read MoreGetting Them Back
Remember sitting around the conference table, listening to the rationale for not targeting teens? The conventional wisdom was, "They’ll find radio when they’re in their 20’s. We just can’t afford to target them because we can’t sell them." That was then. This is now. Speaking at a cable television convention, Alan Wurtzel, NBC Universal’s President […]
Read MoreWhat Would ESPN Do?
Jacobs Media’s Keith Cunningham weighs in what makes ESPN a leader and the power of owning the big stories: Consistent readers of this blog have heard me talking about the importance of speed, mindset, topicality, relevancy, preparation, compellingness, and a host of other items as they relate to morning shows or stations. Well, consider me […]
Read MorePicking Up Waitresses
I remember being at client dinners where the GM would ask the waiter or waitress, "What’s your favorite station?" There’s just something about a focus group of one that seems meaningless, and frankly, I was embarrassed by having to sit through this little exercise. But every once in a while, this "research" technique would yield […]
Read MoreMorning McDrive Starts at 5
Jacobs Media’s Dave Beasing joins us with thoughts about breakfast & radio: 75% of McDonald’s restaurants open by 5 AM daily. The other 25% were urged to fire up the griddle earlier at a recent franchisee meeting in Las Vegas. Why? Not unlike in the radio business, morning drive is proving lucrative, with McDonald’s able […]
Read MoreForm & Function
A new study by ShopLocal.com among pre-teens underscores the importance of looks and utility in electronics and gadgets. Not surprisingly, the boys are all about entertainment, while the girls are focused on fashion in their toys. That’s about the way it shaped up among their older counterparts in "The Bedroom Study," the ethnographic study we […]
Read MoreForm & Function
A new study by ShopLocal.com among pre-teens underscores the importance of looks and utility in electronics and gadgets. Not surprisingly, the boys are all about entertainment, while the girls are focused on fashion in their toys. That’s about the way it shaped up among their older counterparts in "The Bedroom Study," the ethnographic study we […]
Read More“The Internet’s for old people”
Today’s title is a direct quote from Mark Cuban, speaking to the CTAM (Cable & Telecommunications Association for Marketing) Summit. Cuban claims that the Internet is essentially stagnant, with the exception of breakthroughs like YouTube. In his mind, it’s moving toward "intranet communities" provided by cable operators that are the future. "The Bedroom Project" – […]
Read More"The Internet's for old people"
Today’s title is a direct quote from Mark Cuban, speaking to the CTAM (Cable & Telecommunications Association for Marketing) Summit. Cuban claims that the Internet is essentially stagnant, with the exception of breakthroughs like YouTube. In his mind, it’s moving toward "intranet communities" provided by cable operators that are the future. "The Bedroom Project" – […]
Read MoreA Cautionary Tale
Paul Jacobs offers thoughts on the reprecussions of failing to market your product properly: A recent article in The Miami Herald about the market share decline of Diet Coke really hit home. Over the past two years, market share for the brand has flattened out. Why? Well, for many reasons that radio operators should be […]
Read MoreTheater Of The Mind
Most everyone on the air in radio grew up with the axiom that "you paint pictures with your words." Many remember the old Stan Freberg bits where he cleverly used sound effects to create amazing "scenes" that were enhanced by your imagination. For radio in 2007, however, those days are over. Morning shows, daypart jocks, […]
Read MoreThe Online Race
In Mark Ramsay’s Hear 2.0 blog, Mike Agovino has a very important quote: "If we’re not making more money OFF the air than we are ON the air 10 years from now, we’re in trouble." Mike’s being generous with his timeline. Juxtapose his prediction with the announcement that Viacom is upping its revenue goals to […]
Read MorePodcasting (for Fun) and Profit
The iPod Revolution has fueled the upstart podcasting phenomenon. As more and more consumers add an iPod or similar device to their arsenal of media gadgets, the potential for content creation – and profit – become greater and greater. Jason Calacanis outlined the potential and the reality very nicely at Summit 11 last fall. He […]
Read MoreAttention Please
So, you don’t have a lot of cash, you have to generate some attention, you’ve got enough for a billboard or two, so what do you do? This is the point in the meeting where someone says, "Hey, let’s have our morning guy put a gun to a dog’s head and do the old, ‘If […]
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